UK Market & Shopper Insight Lead

UK Market & Shopper Insights Lead - Chiswick - Hybrid - 6 months - up to £420/day

Are you passionate about turning data into insight that drives commercial growth?

We're looking for an ambitious and commercially minded UK Market & Shopper Insights Lead to join a high-performing, forward-thinking Insights & Analytics team within a leading global FMCG business.

This is an exciting opportunity to take ownership of market performance insights across Northern Europe, helping shape business strategy and influence key commercial decisions. You'll play a pivotal role in transforming complex consumer, shopper and retail data into clear, actionable recommendations that improve competitiveness and unlock growth opportunities.

With a strong focus on innovation, you'll also have the opportunity to contribute to the development of AI-driven insight tools, helping revolutionise how data is accessed, interpreted and used across the business.

Key Details:

• Job Title: UK Market & Shopper Insights Lead
• Pay: £400 - £420/day PAYE + holiday pay
• Location: Chiswick
• Working Pattern: Hybrid - full-time or part-time (4 days) available
• Contract length: 6 months
• Start date: Early December

Responsibilities:

• Market Performance & Reporting: Lead the delivery of monthly executive-level market share reporting across Northern Europe, with direct responsibility for UK consumer category reporting.
• Insight & Innovation: Continuously evolve reporting processes, moving beyond presenting data to delivering meaningful insights and actionable recommendations.
• Data & Analytics: Work with large, complex datasets from sources including Circana, Worldpanel and Kantar to identify trends, opportunities and areas for improvement.
• AI & Digital Transformation: Play a key role in developing an innovative AI-driven tool that brings together multiple data sources, enabling teams to access performance diagnostics through a self-service platform.
• Agency Management: Act as the key day-to-day contact for external data agencies, building strong relationships and ensuring the quality and effectiveness of market intelligence.
• Shopper Insights: Lead and coordinate shopper insight activity across Northern Europe, working closely with local and global teams to influence category and commercial strategies.
• Stakeholder Engagement: Partner with teams across Sales, Marketing, Finance and Operations, translating complex analysis into compelling stories that influence decision-making.
• Capability Development: Develop and deliver training programmes to help teams understand, interpret and confidently use external market data.
• Strategic Influence: Challenge conventional thinking, identify opportunities and influence senior stakeholders through clear, commercially focused insights.

Requirements:

• Significant experience working with syndicated market and consumer datasets, including Circana, Nielsen, Kantar, Worldpanel or similar.
• Strong data management skills, with the ability to manipulate, combine, clean and interrogate large, complex datasets.
• Experience using data visualisation and reporting tools, particularly Power BI.
• A proven track record of translating market performance data into meaningful commercial insights and recommendations.
• Experience delivering shopper insight projects and applying findings to wider Sales, Category Management and Marketing strategies.
• Exceptional storytelling and presentation skills, with the ability to make complex information simple, engaging and actionable.
• Confidence influencing and challenging senior stakeholders, using data and insight to shape business decisions.
• Strong relationship-building skills, with experience working across multiple teams, functions and external agencies within a matrix organisation.
• A proactive, growth-focused mindset, with a genuine passion for innovation, technology and the evolving world of data and insights.

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