Senior Brand Copywriter and Tone of Voice Lead

Senior Brand Copywriter & Tone of Voice Lead

UK-wide Full-time 35 hours per week

An opportunity for an exceptional brand copywriter to shape the voice of a leading international professional services firm.

The role will lead the creation and rollout of a distinctive brand voice, turning brand strategy into compelling, confident and memorable copy across digital, campaigns, client communications, recruitment and early careers.

This is a hands-on creative role for someone who can develop big ideas, find the right words and make complex messages simple, engaging and commercially relevant.

The role

• Create original, high-impact brand and campaign copy across web, advertising, social, film, email, recruitment and marketing channels.

• Help define and embed a distinctive tone of voice, developing practical principles, examples and guidance.

• Turn complex business and professional services messages into clear, human and compelling communications.

• Develop headlines, propositions, straplines, messaging frameworks and creative concepts.

• Build reusable copy, templates and tools to help colleagues communicate consistently across international markets.

• Work closely with senior stakeholders, creative partners and content teams to bring the brand to life.

• Deliver workshops, coaching and practical guidance to build writing capability across the business.

• Explore AI-assisted workflows while protecting quality, accuracy and brand distinctiveness.

The person

The successful candidate will be an experienced senior brand or creative copywriter, with a strong portfolio of original brand, campaign and tone-of-voice work.

They will bring:

• Experience leading copy development for a major brand launch, rebrand or tone-of-voice transformation.

• A flair for memorable language, strong creative concepts and distinctive verbal identities.

• The ability to translate brand strategy into concise, audience-led copy across multiple channels.

• Experience simplifying complex subject matter without losing accuracy or credibility.

• Confidence influencing senior stakeholders and challenging generic, jargon-heavy writing.

• Experience developing practical brand guidelines, messaging frameworks and coaching materials.

• The ability to manage multiple briefs and deadlines in a fast-paced, international environment.

• An interest in using AI creatively and responsibly.

Professional services or legal sector experience would be advantageous, but is not essential.

The opportunity

A chance to make a tangible impact on a major brand transformation, shape how an international organisation communicates and leave behind a distinctive, practical and lasting verbal identity.

How to apply

Applicants should submit a portfolio showcasing three examples of original brand, campaign or tone-of-voice work.

The selection process will include a timed creative copywriting exercise, developing a messaging concept and adapting it across several formats.

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