Senior Marketing Executive

The Candidate:

We're looking for an experienced, enthusiastic and competent marketer who understands the core principles of great marketing and has a strong set of digital skills to match. You'll take a key role in delivering campaigns that drive visitor attendance and ticket sales within budget, across three genuinely different audiences, so the ability to pivot tone and messaging so it resonates authentically with each one matters far more than a one-size-fits-all approach.

You'll bring initiative and fresh ideas, get stuck into the customer-centric campaign, and manage your time independently across more than one project at once. We're looking for around 2 to 3 years of hands-on marketing experience, ideally gained in a fast-paced consumer environment. A tenacious, can-do approach matters as much as the day-to-day marketing skillset.

Key Responsibilities:

• Contribute to the development of customer-centric marketing strategies
• Plan and deliver multi-channel campaigns on time and to budget
• Create compelling content across website, email, social, print and digital channels
• Help drive CRO and SEO on our event websites, using GA4 (and Clarity) to track the customer journey and spot what's working in real time
• Plan, implement and analyse email marketing campaigns
• Deliver end-to-end paid digital campaigns across search, display and social, working with agreed budgets and optimising towards ticket sales
• Manage organic and paid social media, working with our video editor to produce engaging reels and YouTube Shorts
• Write clear creative briefs and work with our in-house design team to bring campaign assets to life
• Build and maintain relationships with partners, sponsors, media, content creators, YouTubers, car clubs and exhibitors
• Liaise with Marketing Operations and report on campaign performance, providing clear insight and recommendations
• Support onsite marketing and event delivery live events.

Knowledge, Skills & Behaviours:

• Proven experience delivering multi-channel marketing campaigns
• Strong copywriting, proofreading and analytical skills
• Experience building email campaigns and using marketing automation (Pardot desirable)
• Website optimisation using GA4 to improve CRO and spot activation opportunities in real time (desirable)
• Working knowledge of SEO (desirable)
• Understanding of customer data, segmentation and reporting (Treasure Data desirable)
• Confident working with performance tracking and response reporting
• Comfortable managing multiple stakeholders
• Experience or interest in cars, motoring or motorsport is an advantage, but not essential

About Clarion Events

Clarion Events is one of the world's leading event organisers, producing and delivering innovative and market-leading events since 1947. ()

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world's leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. ()

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

Benefits

• 25 days' holiday plus bank holidays
• End of year wellbeing shutdown (closed for the last week of the year)
• Employees on a permanent or fixed-term contract are gifted an extra day of leave that can be used for a celebration of your choosing, e.g. birthday, Eid, Diwali, etc.
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days - one paid day per quarter to carry out charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Wellbeing Library (MYNDUP)
• Mentoring Programme
• Season Ticket Loan
• Cycle to Work Schemes
• Free on-site gym and shower facilities
• Free eyesight tests
• Free flu vaccination - offered on site once a year for all employees

Our Values

PASSION

We deliver all our events with passion for people, the environment and businesses. We form connections with those who are just as passionate about what they do as we are. We always strive to exceed expectations and celebrate success. We love what we do, and it shows.

CARE

We care about our people and our products and work tirelessly to achieve lasting connections and satisfaction for ourselves, our customers and the businesses they support. We really get people - everyone is welcome.

IMAGINATION

Everything is possible. We constantly challenge the status quo and create amazing experiences and opportunities. We take huge satisfaction in solving problems. As open-minded and fun-loving people, the sky is our limit.

TRUST

We trust our skills, people and partners to deliver extraordinary events our customers have come to rely on. We support everyone around us and always learn through our experiences. We are honest and straight forward. You can always rely on us.

Equal Opportunities