Lead Counsel, E-Commerce - EMEA Ops & Marketing

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TikTok

Legal Lead Counsel, E-Commerce - EMEA Ops & Marketing Location:

London

Employment Type:

Regular

Job Code:

A226440

Share this listing: Responsibilities

You will lead a team committed to delivering pragmatic legal solutions that empower the business. Your responsibilities will include:

• Leading the Ops & Marketing regional legal team supporting TikTok's e-commerce operations across multiple EMEA markets -currently the UK, Ireland, Italy, Spain, Germany, France, Czech Republic, Austria, Greece, Portugal, Hungary, Poland, the Netherlands, and Belgium and overseeing the full range of commercial and operational legal matters, including transactions, advertising, product enablement, vendor engagement, marketing clearance, user operations, third-party disputes, and regulatory inquiries.
• Drafting, negotiating, and managing commercial agreements for digital and e-commerce platforms, including partnerships with merchants, creators, and advertisers, and reviewing consumer- and business-facing disclosures, policies, and terms to ensure regulatory compliance.
• Driving compliant market launches and expansion, including localising core contract templates and policy frameworks, enabling merchant and creator incentive programmes, and negotiating global key account partnerships that support strategic sellers and drive strong annual revenue growth.
• Building scalable legal and contracting infrastructure, including self-service resources for routine contracting, structured triage frameworks that deliver executive-ready risk assessments, and repeatable market-entry playbooks.
• Providing proactive posture to defend business by monitoring e-commerce related regulatory development and translating complex EU and national regulation into practical commercial guidance and advising on major initiatives such as cross-border selling models, IP and data acquisition strategies, pricing and commission structures, creator compliance tools, seasonal campaigns, gamified commerce features, and merchant management programmes.

Qualifications Minimum Qualifications:-

• Strong academic background with legal qualifications in a major UK or EU market.
• Extensive legal practice experience, including substantial experience advising e-commerce businesses operating in EMEA.
• In-depth knowledge of UK and EU laws governing digital platforms, retail, and e-commerce, including platform liability, consumer protection, advertising, marketing and intellectual property.
• Significant experience drafting and negotiating commercial agreements across the retail, creative, and advertising industries.
• Demonstrated ability to lead legal teams and manage end-to-end commercial projects across multiple jurisdictions in a high-growth environment.
• Strong documentation, presentation, and communication skills, with professional fluency in English, with the ability to simplify complex legal concepts for business stakeholders.
• Ability to manage multiple projects independently in a fast-paced, dynamic environment.

Preferred Qualifications:-

• In-house experience in an international, matrixed organisation.
• Experience engaging with regulatory bodies, industry associations, or broader compliance initiatives relevant to e-commerce in EMEA.
• Understanding of the evolving regulatory landscape for digital commerce and online marketplaces across EMEA.

Job Information About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.