Marketing officer

The Marketing Officer (Performance and Affiliate Marketing) supports the delivery of multi-channel digital marketing campaigns that raise the profile of the school and support brand awareness, engagement, and student recruitment. The role focuses on executing and optimising paid digital and affiliate marketing campaigns, monitoring performance, and using data to improve results.

Client Details

Business School in London who are looking for an interim marketing officer

Description

Key Responsibilities

Digital Campaign Delivery

• Execute and optimise paid campaigns across Google, LinkedIn, Meta, YouTube, programmatic display/video, audio, and affiliate channels.
• Create and update campaign assets, including ad copy, visuals, and landing pages.
• Maintain affiliate profiles and ensure consistent messaging across partner platforms.
• Monitor campaign performance, optimise conversions, and ensure compliance with GDPR, CMA, and data protection regulations.

CRM & Lead Management

• Integrate campaign leads into HubSpot CRM and monitor lead quality.
• Analyse lead performance to inform future marketing strategy.

Performance Reporting

• Track campaign performance using Google Analytics, HubSpot, Tableau, Google Tag Manager, and UTM tracking.
• Produce insights and recommendations to improve campaign effectiveness.

Collaboration

• Support the Marketing Manager in delivering and optimising campaigns.
• Coordinate with digital agencies, affiliate partners, and internal marketing teams.
• Share campaign insights with stakeholders to support marketing and recruitment objectives.

Profile

Experience

• Delivering paid digital marketing campaigns, including paid social and affiliate marketing.
• Media planning, audience targeting, and campaign performance reporting.
• Using Google Analytics, CRM systems (preferably HubSpot), and marketing automation tools.
• Creating marketing content and managing multiple projects to deadlines.
• Higher education marketing experience is desirable.

Job Offer

Day rate

2-3 days on site - Central London

3 month position with opportunity to apply for the permanent role

London position

Working in education