PR and Media Relations Manager

A well-established British consumer brand with a strong heritage and growing international presence is looking for a commercially minded PR & Media Relations Manager to take ownership of a newly created role focused on building brand awareness, credibility and authority through proactive, story-led PR.
This is not a traditional press office role. It is about finding the story, creating the angle and driving meaningful earned media that supports brand growth and ecommerce performance.
You will play a key role in positioning the brand as a trusted voice across areas such as sustainability, consumer health and home lifestyle.

• Develop and deliver a proactive PR and media strategy aligned to commercial and ecommerce goals
• Build strong relationships with national, consumer and trade media
• Identify and create compelling news angles using data, trends and insights
• Pitch stories, products and expert commentary to secure high-quality earned coverage
• Lead the day-to-day press office function and manage media enquiries
• Support product launches, campaigns and key brand moments
• Create press materials including releases, pitches and thought leadership content
• Translate technical product information into clear, engaging consumer stories
• Work closely with content, ecommerce and SEO teams to maximise impact
• Track and report on PR performance including coverage, backlinks and traffic

• Proven experience in PR, media relations or press office roles
• Strong experience working with consumer brands, ecommerce or lifestyle sectors
• Confident pitching to national media and building journalist relationships
• Excellent writing and storytelling skills
• Experience delivering data-led PR campaigns and generating newsworthy content
• Commercially aware with an understanding of how PR drives brand growth and SEO
• Proactive, creative and comfortable working in a hands-on, fast-paced environment

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