Area Sales Manager

Area Sales Manager (ASM) - Capital Equipment Sales B2B

We are recruiting an experienced Area Sales Manager (ASM) to drive new business growth and develop existing accounts within a defined territory, selling capital equipment and material handling solutions to B2B customers.

This is a capital equipment sales role, offering a competitive salary and commission structure, company car, pension, and the opportunity to join a market-leading capital equipment provider.

The Role

As Area Sales Manager, you will take full ownership of your territory, with a strong focus on new business acquisition while maintaining and growing key customer accounts.

Key responsibilities include:

• Proactively identifying, targeting, and winning new B2B business opportunities within your territory
• Managing and developing existing customer accounts to maximise revenue and long-term value
• Selling capital equipment solutions through a consultative, solution-led sales approach
• Conducting site surveys and operational assessments to identify customer requirements and specify appropriate equipment
• Preparing and presenting commercial proposals and quotations to key decision-makers
• Negotiating pricing, terms, and contracts to achieve profitable growth
• Managing the full sales cycle from lead generation to order placement
• Maintaining accurate CRM records, pipeline management, and sales forecasting
• Monitoring competitor activity and market trends within capital equipment and industrial sectors

About You

You will be a driven, results-focused Area Sales Manager with a proven track record of winning new business in a B2B field sales environment.

Experience in capital equipment sales, industrial sales, engineering solutions, or material handling is highly advantageous.

Key Skills & Experience

• Proven success in new business development and territory sales management
• Strong background in B2B field sales and consultative selling
• Commercially astute with excellent negotiation and closing skills
• Confident communicator, capable of presenting to operational and senior stakeholders
• Highly organised with strong planning and time-management skills
• IT literate with experience using CRM systems and Microsoft Word, Excel, and PowerPoint
• Full UK driving licence

What's On Offer

• Competitive basic salary
• Uncapped commission / bonus scheme
• Company car
• Industry-leading product and technical training

Our client offers clear career progression opportunities and a professional, performance-driven culture that rewards success. The organisation is committed to developing its people and creating an environment where individuals feel valued, supported, and empowered to perform at their best.

Accomplish Today is committed to reviewing all applications carefully. Due to the high volume of applications received, only candidates shortlisted for interview will be contacted.