Head of Digital Acquisition

PERFORMANCE MARKETING LEADERSHIP OPPORTUNITY HEAD OF ACQUISITION

60000 TO 70000 LIVERPOOL HYBRID WORKING

Zachary Daniels are proud to be representing this client in the market. We are working with a large international nutrition brand to recruit a Head of Paid Acquisition.

This Head of Acquisition role is a rare opportunity to take full ownership of a high performing acquisition function within a fast-growing DTC business. The Head of Paid Acquisition will play a critical role in scaling revenue, driving efficient customer growth and shaping the future of performance marketing.

As Head of Acquisition you will lead strategy and execution across key paid channels. The Head of Acquisition will own performance across Meta, Google and TikTok, using data, insight and AI driven tools to deliver measurable commercial impact. This Head of Acquisition role is focused on growth, profitability and continuous optimisation.

This Head of Acquisition position offers real autonomy, budget and influence. The Head of Acquisition will work closely with creative, CRM and product teams to ensure a seamless customer journey from acquisition through to retention. The Head of Paid Acquisition will also lead and develop a high performing team, setting the standard for performance and innovation.

Benefits:

Competitive salary of 60000 to 70000

Hybrid working model offering flexibility

Clear progression within a high growth business

Opportunity to own and scale a core revenue channel

Collaborative and commercially focused environment

High level of autonomy and decision making

Sports Clubs, Running Clubs

Key Responsibilities:

Own paid acquisition strategy and execution across Meta, Google and TikTok

Drive performance against CAC, ROAS and revenue targets

Embed AI tools across creative, targeting, optimisation and reporting

Manage and optimise media budgets based on performance and demand

Lead creative testing frameworks in partnership with content teams

Drive customer lifetime value through retargeting and lifecycle aligned strategies

Own reporting across contribution margin and channel performance

Work cross functionally with brand, CRM and product teams

Lead, develop and challenge the acquisition team

Continuously test, learn and optimise campaigns at pace

Experience Needed

Proven experience as a Head of Paid Acquisition or senior performance marketing role

Strong background in scaling paid media across Meta and Google

Experience managing significant budgets and delivering commercial results

Hands on experience using AI tools within marketingStrong understanding of performance metrics including CAC, ROAS and LTV

Experience building and managing creative testing frameworks

Ability to work in fast paced, high growth environments

Strong leadership and stakeholder management skills

Commercial mindset with focus on revenue and profitability

This Head of Paid Acquisition role offers the opportunity to take full ownership of a critical growth function within a large international nutrition brand. If you are a Head of Paid Acquisition looking to drive real commercial impact and scale performance, this is an excellent next step.

Apply now to be considered.

BH36003