Area Sales Manager

Reed have partnered with an established specialist equipment manufacturer based in the Southwest. They are seeking a hands-on, driven Area Sales Manager to cover the southern half of the UK (Midlands southwards) and take ownership of a territory with huge growth potential.

This role is perfect for someone who thrives on being out on site, running demos, and winning new business.

The Role

This is a demo-led and site-focused sales position where you'll be showcasing high-value technical inspection systems, including:

• Inspection equipment
• Fully fitted inspection vans (typically £100k-£150k+)
• A range of specialist inspection and survey systems

You'll regularly visit contractors and infrastructure businesses, running demonstrations in real-world working environments.

Key responsibilities include:

• Delivering on-site demonstrations of technical inspection equipment
• Generating and converting new business opportunities
• Building strong relationships with drainage contractors, utilities, civil engineering firms, and infrastructure companies
• Managing a full end-to-end sales cycle
• Attending industry events and trade exhibitions
• Developing a strong, sustainable pipeline of capital equipment sales
• Occasional travel to the company's Head Office in Somerset for meetings, product training, and team collaboration

This is a field-based role, and the vast majority of your time will be spent out on-site seeing customers and doing product demos, not behind a desk.

What We're Looking For

A proactive, self-motivated salesperson who enjoys practical, hands-on environments and can confidently demonstrate technical equipment.

You should be:

• A new business hunter, not an account manager
• Comfortable in boots, hi-vis, and operational environments
• Confident delivering live demonstrations directly to contractors and engineers
• Able to generate your own opportunities and manage a large territory
• Skilled at converting demos into capital equipment orders
• Organised, driven, and able to work autonomously

Relevant backgrounds may include:

• Drainage / utilities / civils
• Technical or capital equipment sales
• Industrial equipment / engineering / field services

Package & Benefits

• Competitive base salary
• Company van (also for personal use)
• Laptop & mobile
• 2% commission on sales
• 24 days annual leave + bank holidays
• Christmas shutdown period
• Ongoing training & development
• Chance to own and grow a major UK territory