Head of Marketing

Job Description:

GEM Partnership is delighted to be partnering exclusively with Sanderson Weatherall, one of the UK's leading independent property consultancies, in the appointment of a Head of Marketing.

Established in 1858, Sanderson Weatherall has built a reputation for delivering exceptional property consultancy services across the commercial property sector. As a certified B Corp organisation, the business combines commercial success with a strong commitment to environmental responsibility, social value and sustainable growth.

This is a pivotal leadership opportunity, offering the successful candidate the chance to shape and deliver the firm's marketing strategy during an exciting period of growth and transformation.

Working closely with the Executive Board, Shareholders and Heads of Department, you will lead the marketing function, strengthen brand positioning and support business growth across multiple service lines throughout the UK.

The Opportunity

This is far more than a traditional marketing management position.

As Head of Marketing, you will have the opportunity to influence business strategy, develop innovative marketing initiatives and position Sanderson Weatherall as a leading voice within the property consultancy sector.

You will be supported by an established marketing team and work alongside senior stakeholders across the business to develop impactful campaigns, enhance brand visibility, generate leads and identify opportunities to leverage emerging technologies, including AI-powered marketing solutions.

Key Responsibilities

• Develop and deliver annual, quarterly and campaign-specific marketing strategies aligned to business objectives.
• Lead multi-channel marketing activities across digital and traditional platforms.
• Own and enhance the Sanderson Weatherall brand, ensuring consistency of messaging, positioning and visual identity.
• Act as a strategic marketing adviser to the Executive Board, Shareholders and Heads of Department.
• Oversee digital marketing performance including SEO, AIO, PPC, Google Ads and content marketing initiatives.
• Manage and optimise marketing budgets to maximise return on investment.
• Drive lead generation activity and support business development initiatives through effective campaign delivery and marketing collateral.
• Lead CRM development and explore opportunities to enhance customer engagement, pipeline management and marketing automation, including HubSpot.
• Analyse market trends, competitor activity and campaign performance, producing meaningful reporting and recommendations for senior leadership.
• Champion innovation and help prepare the business for future AI-driven marketing opportunities.
• Lead, mentor and develop the marketing team, fostering a culture of collaboration, performance and continuous improvement.
• Build strong relationships with internal stakeholders, external agencies and creative partners.

About You

We are interested in speaking with ambitious marketing leaders who can demonstrate a blend of strategic thinking, commercial awareness and hands-on delivery experience.

You will ideally possess:

• Experience operating at Head of Marketing level or be ready to step into a senior marketing leadership role.
• Experience within professional services, property, consultancy, LLP environments or similarly complex organisations.
• Strong expertise across brand management, digital marketing and integrated campaign delivery.
• Experience working with CRM platforms, marketing technology solutions and data-driven marketing approaches.
• Excellent stakeholder management skills with the ability to influence senior decision-makers.
• Strong commercial acumen, analytical capabilities and reporting skills.
• The ability to balance strategic thinking with operational delivery.
• Previous experience leading, coaching and developing teams.
• A degree in Marketing, Business, Communications or a related discipline would be advantageous.

What's on Offer?

• Opportunity to shape the future direction of marketing within a highly respected national consultancy.
• Significant exposure to Executive Board and Shareholder-level decision making.
• Hybrid working model.
• National remit across a multi-disciplinary business.
• Leadership of an established marketing function.
• Excellent salary and benefits package designed to attract and retain exceptional talent.
• The opportunity to join a values-driven organisation with a strong heritage and ambitious plans for future growth

If you feel you have the qualities our client is seeking, please submit your CV and covering letter indicating your current package or for a discreet conversation call our Peterlee office.

GEM Partnership is acting as an employment agency on this vacancy.

Due to the high volume of applications we receive, we are unable to contact every candidate individually. If you do not hear from us within 7 days of submitting your application, please assume that you have not been shortlisted on this occasion.

We are committed to fair, consistent, and inclusive recruitment practices, and all applications are reviewed in line with relevant employment legislation and our equal opportunities principles.

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