Agency : Ledger Bennett Job Description : About Havas Platform Havas Platform is our flagship six-month entry-level programme, primarily for underrepresented talent who otherwise face higher barriers of entry into our industry. The programme is designed to provide you with meaningful paid work experience and tailored industry training. Everybody on the programme is part of a real team, working on real briefs, doing real work, for real clients.
Here's what the 6 month programme consists of:JOB TITLE B2B (Business to Business) Creative Platformer ABOUT LEDGER BENNETT: Ledger Bennett is the lead B2B agency within the Havas Group. B2B means business-to-business. That means we make the advertising and marketing that businesses use to sell to other businesses. Our clients can sell anything from business software to construction equipment to legal services to medical supplies. B2B is traditionally highly technical and can be perceived as unexciting. Our job is to change that by turning complex product offers into compelling stories, and to find the emotional angles that build strong relationships.
ABOUT THE ROLE Creative teams split broadly into two roles: copywriters, who do the writing, and designers who look after the visuals. As a B2B Creative Platformer, you'll work on both sides so you can see the specialist skills required for each - and how the two sides work together. In your day-to-day: you might be asked to write copy for an ad campaign, for a video script, or for a case study. Or you might work to create a visual style for a campaign, produce artwork for adverts, or make a presentation look good. Along the way you'll learn technical skills like using Photoshop and InDesign, as well as skills that allow you to communicate ideas through both words and visuals. You'll be part of a team that works closely together and with the rest of the agency, taking briefs from client services and the strategy team, and responding to feedback from our clients. Above all, you'll learn about ideas: how to have them, how to develop them, and how to judge good ideas from not so good ones.
To do well in this role, you'll need to be energetic, open to new ideas, and ready to ask lots of questions. The way we succeed at our job as creatives is by talking and listening a lot - to each other, to our clients, and to other sources of inspiration in the world around us.
On the Platform programme, you'll benefit from:As an equal opportunities employer, we are committed to a diverse workforce and a barrier-free recruitment process. If you require any reasonable adjustments made to the recruitment process, please let us know. We do work in a hybrid working model which you will be expected to adhere to unless reasonable adjustments mean you can't.
Office Location: 3 Pancras Square, London N1C 4AG
Contract Type : Intern
We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.
About UsFounded in 1835 by Charles-Louis Havas, Havas is one of the world's largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor made, meaningful, innovative and entertainment oriented solutions that support them in their positive transformation.
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Havas Creative NetworkAt Havas, we believe creativity isn't just a description of our business, it is part of our agencies' DNA. We bring together some of the industry's most creative and accomplished agencies. By combining creative expertise with the strategic and innovative power of our Villages, we can build seamless teams around the individual needs of each of our clients.
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