Job Description
We are currently working in partnership with a renowned Commercial Dealership based in the Cardiff area, who are seeking a Senior Sales Leader, to head up the sales of commercial vehicles. This role will specifically focus on one business line, with a goal to build long term commercial partnerships and to increase sales. The suitable candidate will have extensive experience of working within a commercial dealership at a Senior Managerial level and will bring expertise and knowledge of effective sales techniques and strategic sales growth business development.
This well-established business offers a fantastic renumeration along with a great working environment and the opportunity to work of a prestigious brand.
Salary and benefits package:
- Annual Salary: £65,000 - £75,000 p/a
- Annual Bonus: OTE Bonus £20,000 p/a
- Profit Share: % Quarterly Profit Share bonus depending on divisions performance
- Vehicle: Company Vehicle or Car Allowance
- Additional Benefits: Laptop, Mobile Phone, Private Health Care
- Location: Cardiff
- Hours: Full time, some flexibility require due to the nature of the role
- Pension: Enrolment pension from day one
Duties and Responsibilities
- Develop and implement a robust van sales strategy aligned with our business objectives.
- Achieve targets for volume, revenue, and margin across new and used van sales
- Lead major deals and manage key accounts personally.
- Utilize KPIs to monitor performance and implement corrective measures as needed.
- Lead, coach, and develop the van sales team to maximize their performance.
- Foster a high-energy and high-performance culture with clear accountability.
- Manage recruitment, onboarding, and training of sales personnel.
- Conduct regular performance reviews and address underperformance decisively.
- Build and maintain strong relationships with key fleet customers and local businesses.
- Ensure an exceptional customer experience across all touchpoints.
- Stay ahead of competitor activity and market trends to maintain a competitive edge.
- Maintain control over the sales pipeline, order bank, and stock turnover.
- Implement dynamic pricing strategies for used stock and drive disciplined CRM usage.
- Oversee budgets, pricing strategies, and cost controls to drive profitability.
- Provide accurate sales forecasts and reports to senior leadership.
Required Skills & Qualifications
- Proven track record in automotive or LCV sales leadership.
- Strong commercial acumen with a history of achieving sales targets.
- Experience in managing and developing high-performing teams.
- Excellent negotiation, communication, and influencing skills.
- Data-driven approach with strong analytical capabilities.
- Desirable: Experience in a franchised dealership environment and strong fleet sales management.
How to Apply:
To apply for this Senior Sales Leader position, please submit your CV detailing your relevant experience and why you are the best fit for this role.
