Commercial Marketing Manager

Sector: Construction Products / Building Materials / B2B ManufacturingLocation: Hereford, Herefordshire (hybrid)Salary: £50k - £60k + bonus

We are recruiting on behalf of a well-established B2B construction products and building materials business that is looking for a Commercial Marketing Manager with a strong sales mindset and a track record of delivering measurable results.

This role is for someone who wants marketing to directly drive revenue, not just visibility.

The Opportunity

Our client is a long-standing business operating within the construction and building products sector, supplying solutions into a trade and contractor-led environment.

They are now seeking a commercially minded marketing professional to take ownership of lead generation, website performance and return on marketing investment, working closely with the sales team to support growth.

While brand and longer-term positioning will form part of the wider journey over time, the immediate and primary focus of this role is performance and commercial delivery.

Your Key Responsibilities

• Drive website sales revenue and improve conversion performance
• Deliver high-quality, qualified leads to the sales team
• Own, manage and optimise PPC and digital marketing spend, with clear ROI accountability
• Manage and challenge external marketing agencies to ensure commercial results
• Work closely with the sales team to align campaigns, messaging and lead follow-up
• Take full ownership of marketing budgets and justify spend in commercial terms
• Produce clear reporting on performance: spend vs return, lead quality and revenue impact

How Success Will Be Measured

This role is measured objectively and commercially, including:

• Website sales revenue
• ROI from PPC and digital activity
• Volume and quality of qualified leads
• Return on marketing spend

Essential Experience

• Proven experience in a commercial or performance-led B2B marketing role
• Strong track record of delivering lead generation and ROI-driven campaigns
• Experience managing digital channels and external agencies
• Comfortable operating in a construction, manufacturing, trade or product-led environment
• Enjoys ownership, accountability and working closely with sales
• Is driven, energetic and motivated by tangible outcomes

Interested?

If you are a commercially focused marketer who wants their work to directly impact sales performance and business growth, we'd love to hear from you. Please apply online or for further information contact Jo Aldred at REED Marketing & Creative