Paid Search Performance Manager

Paid Search Performance Manager

Location: Swindon (Hybrid)Job Type: Full-time, permanent

REED Marketing & Creative are partnering with a fast-growing furniture brand with five UK store locations and a rapidly expanding online presence. Google Paid Search is one of their most critical growth engines, and they are investing further to unlock its full commercial potential.

This is a new, commercially significant hire within the Digital Growth team. Reporting into the Digital Growth Director, you will take full internal ownership of Google Paid Search and Shopping, managing a monthly budget of c. £600k. Google drives a substantial proportion of trading performance, and this role exists to give it the focus, challenge, and commercial optimisation it demands.

You will work alongside an external agency that continues to provide strategic support, but you will own the day-to-day trading decisions, performance management, and optimisation. This is a hands-on, insight-led role for someone who thrives in data, understands how demand, margin, and conversion interact, and knows how to turn performance insight into smarter investment decisions.

If you can find and consistently hit the ROAS "sweet spot" flexing spend in line with demand, conversion rate, and product performance, you will have a highly visible impact and be a genuine commercial driver of growth.

Responsibilities:

• Owning daily performance across Google Paid Search & Shopping, with a relentless focus on revenue, ROAS, CTR, conversion rate, impression share and cost efficiency
• Managing and optimising significant budgets, flexing spend up or down based on demand, conversion performance and revenue opportunity
• Acting as the internal commercial owner of Google by analysing current and historical trading to understand what's working, what isn't, and why
• Selecting and prioritising products for Google based on click-through, conversion, margin, availability and promotional cadence, with new products launching every 2-3 days
• Setting, testing and refining ROAS targets to balance efficiency and growth
• Managing the agency relationship day-to-day: briefing clearly, challenging recommendations with data, and ensuring alignment with business priorities
• Using Google's algorithms intelligently, knowing when to trust automation and when to intervene
• Supporting omnichannel growth by driving both online revenue and physical store footfall
• Building dashboards and forecasts that deliver commercial insight, not just reporting
• Applying business context back into Google activity and owning performance decisions
• Leveraging enhanced data capabilities, including Segment, to deepen understanding of customer behaviour

Skills & Experience

• Proven experience in Paid Search / PPC or performance marketing (agency or in-house)
• Comfortable managing large monthly budgets and making commercially accountable decisions
• Highly data-driven, analytical and naturally curious
• Strong understanding of Google Ads and Google Shopping, including algorithm-led bidding
• Commercial mindset with an understanding of demand, margin, forecasting and trading cycles
• Confident working with agencies, able to collaborate, challenge and hold partners to account
• Proactive self-starter with strong ownership, pace and drive
• E-commerce experience beneficial, but commercial awareness is essential

Interested? Apply online today or contact Jo Aldred at Reed Marketing & Creative for more information.