Utility Sales Manager - North UK

  • Workforce Staffing Ltd
  • May 08, 2026
Full time Sales & Marketing

Job Description

This isn t just another sales job.

At McHale Plant Sales and Komatsu, we re building one of the most ambitious construction equipment businesses in the UK.

And the truth is our Utility range is one of the industry s best kept secrets.

Backed by class-leading Komatsu engineering, reliability and technology, our compact and utility equipment range has huge, untapped potential in the UK market and we re investing to change that.

Most utility sales jobs are reactive.

  • Existing accounts.
  • Repeat orders.
  • A few customer visits.
  • Blame the market when numbers slow down.

We are not building that kind of sales team.

At McHale Komatsu, we are building a dedicated UK utility division focused on one thing: Taking market share.

Not talking about growth. Actually, delivering it.

We are hiring a Utility Area Sales Manager to cover the North UK

These are not maintenance roles.

This is about:

  • Building territories
  • Creating pipeline
  • Winning new business
  • Driving activity
  • Competing hard in the market

The opportunity is huge.

The utility and compact equipment market is one of the biggest opportunities in UK construction equipment right now.

We are investing in:

  • Product
  • Technology
  • People
  • Coverage
  • Market growth

The right candidate will have genuine autonomy to build and manage their territory properly.

We are not a one size fits all organisation.

Different regions require different approaches, and McHale Komatsu will remain agile, fluid and flexible to ensure the best strategy, support and solutions are in place for every territory.

And we want ambitious people who want to build something properly.

What we expect:

You will be measured on:

  • Customer coverage
  • Activity
  • Pipeline
  • Quotes
  • Conversion
  • New business wins

Because sales is simple: Coverage Activity Quotes Conversion Market Share

No shortcuts.

What makes this different?

We are building:

  • A high-performance sales culture
  • Data-led territory management
  • Technology-driven selling
  • Structured customer coverage
  • A team that wants to win

This is not a business standing still.

Who this role suits:

People who:

  • Are competitive by nature.
  • Want accountability.
  • Enjoy winning new business
  • Want to build a territory properly.
  • Are frustrated by average standards in the industry.

Straight question:

Do you want to:

  • A) Maintain a territory

or

  • B) Build one properly and take market share?

Interested? Apply here.

  • What we can offer you:
  • Competitive salary package
  • Company car
  • Company Pension Scheme
  • Death in service benefit
  • Up to 27 days holiday linked to service, plus bank holidays and Christmas shutdown
  • Employee Assistance Programme