Social Media & Content Executive

We are currently recruiting on behalf of a successful and growing fashion retailer for an experienced Social Media & Content Executive to join their head office marketing team.
You will be from a retail or hospitality background
This is an exciting opportunity for a creative and commercially minded individual who is passionate about social media, digital content, and fashion retail. The successful candidate will play a key role in driving digital engagement, increasing brand awareness, and supporting overall business growth through innovative and engaging social media activity.
Key Responsibilities

• Develop and deliver seasonal social media strategies designed to drive footfall, online traffic, engagement, and revenue.
• Plan, write, schedule, and manage weekly social media content across all major social platforms.
• Create engaging and trend-led content aligned with brand identity and seasonal campaigns.
• Lead influencer outreach and collaboration activity, building strong relationships with influencers and brand ambassadors.
• Manage influencer campaigns, contracts, gifting activity, and campaign briefs.
• Work closely with internal teams to source imagery, create content, and support wider marketing campaigns.
• Utilise stores and seasonal product launches to create visually engaging content for digital channels.
• Create and manage video content and aspirational photography for use across social platforms.
• Oversee community management and customer engagement across all social media channels.
• Support paid social media campaigns aimed at increasing audience growth and engagement.
• Analyse and report on social media performance using GA4 and social monitoring tools, making recommendations to optimise future activity.
• Monitor competitor activity, industry trends, influencer marketing developments, and emerging social trends.
• Produce regular social media and trade performance reports.
• Ensure all social campaigns remain customer-focused, commercially relevant, and aligned with brand guidelines.
• Manage and develop the social presence of additional sub-brands, helping build unique brand identities and audiences.

Candidate Requirements

• Previous experience managing social media platforms including Instagram, Facebook, X, Pinterest, YouTube, and related channels.
• Strong creative copywriting and content creation skills.
• Experience using Canva, Photoshop, or similar editing software.
• Confident creating photo and video content using mobile devices or DSLR cameras.
• Experience using social scheduling, listening, and analytics tools.
• Highly organised with the ability to manage multiple projects and work to tight deadlines.
• Strong communication and interpersonal skills with the ability to work collaboratively across departments.
• Commercially aware with a results-driven mindset.
• Passionate about fashion, digital marketing, and online communities.
• Previous experience within fashion retail or lifestyle brands would be highly advantageous.
• Experience with paid social advertising and audience growth campaigns desirable.
• Full driving licence beneficial due to occasional UK travel requirements.

What's on Offer

• Opportunity to join an established and growing fashion retail business
• Creative and collaborative working environment
• Career development opportunities
• Competitive salary and benefits package