Social and Digital Media Manager (Maternity Cover)

Context

Our vision is to bring hope to every one of our patients across London, when they need us most, where they need us most. Our mission is to use everything we know, our specialist skills and unmatched experience to save lives and ensure the best outcomes for every one of our patients and their families. We re a charity that works alongside the NHS and our life-saving service is made possible by our supporters.

The Social and Digital Media Manager will sit within the marketing team and play a key role in our Engagement Strategy to put the people of London at the heart of our fundraising. This is a fantastic opportunity for a digital and social media expert to lead on our digital engagement as a key driver to this; engaging new and existing charity supporters, strengthening understanding of the service and amplifying brand awareness and fundraising campaigns.

About the role

The Social and Digital Media Manager will execute and evolve our social and digital media approach, managing a small team to create and promote compelling social media content and campaigns. Pivotal to this is harnessing and growing existing channels, identifying new opportunities and channels, monitoring trends in the wider digital media landscape. They will use audience insights and platform analytics to optimise performance and shape the creation and editing of compelling digital-first and platform-tailored assets.

This role will also support the Senior Digital Fundraising Manager and Head of Marketing with paid digital campaigns, supporting multi-channel campaigns across Meta, PPC and YouTube and wider channels, maximising ROI whilst working within a tight budget. This role will work across our marketing and digital function, as well as the wider communications and fundraising teams and the wider service, including our operational frontline staff, building key relationships to allow us to test and progress different propositions, products and fundraising initiatives.

About the person

You re a digital native looking for the opportunity to combine creativity with performance data to lead our digital engagement/marketing across organic and paid channels. You embrace applying a deep understanding of our audiences, critical insight and testing and optimisation to deliver measurable impact. With an inspiring mind and ability to ideate, this role is for someone who can truly harness digital content creation and storytelling. You re motivated by the chance to continue to build strong foundations in our social engagement, as well as identify and lead the development of many new opportunities, to maximise reach, reputation and response ultimately making a tangible difference in helping us achieve our mission to bring hope to every patient.