Lead Generation Executive

Lead Generation & Marketing Executive
Full Time, Permanent, Horncastle
30,000 - 35,000 plus Benefits

Due to expansion, our family-owned Client is looking to appointment a Lead Generation & Marketing Executive to join their friendly, established and growing team, based in Horncastle.

The Role

Working closely with the Marketing Manager, the successful Lead Generation & Marketing Executive will be responsible for tactical marketing initiatives, overseeing CRM automations, short-term lead generation strategies and conducting market research to support and inform wider marketing efforts.

A major focus will be on pipeline development and client acquisition, with responsibility for maximising conversions of opportunity into sales through ongoing campaign research, execution and optimisation of targeted activities.

Brand image plays a core part in the current marketing strategy, so the candidate must understand brand value and the role of image throughout every touchpoint.

The competitive market drives a push on increased strategy and a range of tactics; therefore, the role requires a proactive approach, combining data-led insight with effective delivery techniques to drive revenue growth.

This is an exciting opportunity to join a forward-thinking, high-performing company with ambition for market leadership. Key Responsibilities -

• Conduct market research, industry, economic changes, competitors, clients
• Analyse industry reports and give recommended actions based on insights
• Utilise research to develop and execute strategies
• Analyse and report to the wider business to inform strategy
• Coordinate short-term marketing strategies to generate and quantify new leads
• Build and manage a robust sales pipeline of prospective clients
• Support the conversion of existing quotations into sales
• Assisting with long-term marketing and brand building initiatives when needed
• Oversee CRM automations and lead flows effectively
• Analyses outcomes as required and share insights to further inform strategy

The Candidate

The successful Lead Generation & Marketing Executive will be able to demonstrate the following:

• A degree in Marketing, Business or in a related field (or equivalent experience)
• Strong written and verbal communication skills
• Highly organised with strong attention to detail
• Ambitious and self-motivated
• Understanding of marketing concepts
• Lead generation experience, ideally B2B
• Data analytics - use of MS Excel and CRM systems

Due to the rural location of the Client, the successful applicate will need to have their own transport.

Thank you for your interest in this vacancy and good luck with your application.

If you have not heard from a member of the Future Prospects team within 7 days from your application, please assume that your application has not been successful on this occasion. Unfortunately, due to the high volume of applications we receive, we are unable to provide individual feedback.

The services of Future Prospects are those of an Employment Agency.