Head of Performance Marketing

Summary

We're looking for an experienced commercially fluent, digital and performance marketing leader to join us as Head of Performance Marketing.

In this senior leadership role, you'll be accountable for driving measurable impact across the full marketing funnel, from awareness through to supporter recruitment and longterm value. You'll lead performance strategy at scale, combining commercial confidence, datadriven decision making and people leadership to deliver meaningful outcomes for audiences and the organisation.

What it's like to work here

You'll join a collaborative Brand & Marketing function within our Communications and Fundraising directorate, working alongside Executive and Director level stakeholders and a network of creative partners. We value curiosity, different perspectives and learning from others, and we aim to make our content reflect modern Britain while being welcoming and accessible to everyone.

Your contractual location will be one of our many national offices. You'll be required to work at a National Trust location for around 40% of your working week. This will be discussed in more detail at interview.

What you'll be doing

Reporting to the Brand & Marketing Director, you'll lead the development and delivery of fullfunnel performance marketing strategies that drive audience growth, engagement and revenue. Working across paid and owned channels, you'll ensure activity is insightled, measurable and optimised for impact. You'll oversee campaign planning and execution, championing consistent measurement and using data to inform both short and longterm decisions. You'll collaborate closely with senior stakeholders, partners and agencies to align priorities, influence direction and ensure marketing's contribution is understood and valued. Alongside this, you'll lead, develop and inspire a multidisciplinary team, creating an inclusive culture of trust, experimentation and high performance.

Who we're looking for

You'll bring commercial and numbers analysis, strong website and digital experience, and confidence in analysis and modelling and have;

• A strong understanding of fullchannel marketing strategies in complex organisations, across paid and owned channels.
• Significant experience in senior performance or paid marketing leadership roles, delivering results at scale.
• Advanced analytical capability, with experience using impact measurement approaches such as market mix modelling.
• Strong strategic thinking and able to translate organisational priorities into clear, effective marketing strategies.
• Proven leadership and people management skills, developing and supporting highperforming, multidisciplinary teams.
• Strong stakeholder management skills, with confidence influencing and engaging at senior levels.
• Experience managing large budgets, agencies and complex projects to clear outcomes.
• Indepth knowledge of consumer behaviour, media channels and marketing technology, including personalisation.

The package

The National Trust has the motto 'For everyone, for ever' at its heart. We're working hard to create an inclusive culture, where everyone feels they belong. It's important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we're for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10% basic salary
• Free entry to National Trust places for you, a guest and your children (under 18)
• Rental deposit loan scheme
• Season ticket loan
• EV car lease scheme (for roles that meet the salary criteria)
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
• Flexible working whenever possible
• Employee assistance programme
• Free parking at most Trust places

Click here to find out more about the benefits we offer to support you.

How To Apply

Closing Date: 19 April 2026

Interview Date: 04 or 06 May 2026

To apply for this vacancy simply click the 'apply' button in the top right hand side of the page.

If you need any help with your application, i.e. due to technical difficulties, please call us on or email us at

If you require an adjustment to the application process, for example due to disability or medical condition, please call us on or email us at and we'll support you as best as we can. For examples of how, please see our supporting you page.

Equal Opportunities Statement

The National Trust celebrates diversity and is committed to creating a fair and equal society, free from discrimination. You can read more about our commitment to inclusion and diversity here .

Safeguarding Statement

The National Trust is committed to a safe recruitment processes to help the organisation attract and appoint the right staff/volunteer for the role and responsibilities as set out in the vacancy advert. We will not accept applicants who are not suitable to work with children, young people or adults at risk. If you have any questions around your suitability for this vacancy, please contact the people service centre.

Please note we reserve the right to close this advert early and therefore we encourage you to apply for this position early.