Group Head of Marketing

This senior leadership role is responsible for modernising and reshaping the marketing function into a commercially focused, insight-led, and performance-driven team. The Group Head of Marketing will lead the shift from activity-based marketing to outcome-focused delivery, ensuring measurable contributions to growth, profitability, and customer lifetime value.

A key part of the role is to develop and embed a clear, differentiated value proposition across multiple brands or divisions, strengthening acquisition, retention, and customer loyalty.

The successful Group Head of Marketing, based in London, will also drive simplification, governance, and digital maturity while improving alignment across business functions.

This will be a hybrid role (4x days in the office) in London and background/knowledge of the construction industry is desirable.

Group Head of Marketing Key Responsibilities:

Strategic Reset

• Develop a group-wide marketing strategy aligned with commercial and customer priorities.
• Define key customer segments, value drivers, and differentiated propositions.
• Streamline campaigns and align divisional activity to a unified marketing calendar.
• Remove low-value activities and focus on high-impact initiatives.

Commercial Accountability

• Introduce clear ROI and performance measurement frameworks.
• Implement dashboards to track marketing impact against revenue, margin, and retention.
• Embed an outcome-based, customer-value-driven culture across the marketing function.

Customer Proposition & Experience

• Define compelling propositions that articulate customer choice and brand differentiation.
• Ensure consistent brand delivery across digital, operational, and sales channels.
• Partner with operations to align customer experience with brand promises.
• Champion a customer-first mindset organisation-wide

Digital & Data Enablement

• Strengthen digital acquisition, marketing automation, and CRM capabilities.
• Enhance segmentation, targeting, and data-driven lifecycle management.
• Introduce a disciplined approach to test, learn, and optimise marketing performance.

Organisational Design & Capability

• Review team structure to remove duplication and clarify accountability.
• Build digital and performance marketing capability through upskilling and recruitment.
• Establish clear governance across divisional and group-level marketing.

Brand & Agency Management

• Define consistent value propositions and brand positioning.
• Ensure aligned messaging and visual identity.
• Review agency partnerships, introducing performance-based management.
• Direct investment to high-performing channels and customer segments.

Commercial Delivery

• Drive measurable improvements in revenue, customer acquisition, and engagement.
• Deliver fewer, higher-impact campaigns with transparent ROI tracking.
• Build a high-performing marketing culture focused on results and collaboration.

Ideal Group Head of Marketing Profile:

• Proven experience leading marketing transformation within multi-site or multi-brand environments.
• Demonstrated commercial impact through revenue and customer growth.
• Expertise in digital modernisation, CRM development, and performance marketing.
• Track record in restructuring and scaling marketing functions.
• Comfortable leading through organisational complexity and ambiguity.
• Commercially astute with strong strategic judgement.
• Skilled in interpreting customer data and turning insight into action.
• Confident and influential communicator across senior teams.
• Decisive, pragmatic, and delivery-focused leader.
• Resilient change agent capable of challenging legacy practices constructively.

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