Head of Marketing within a SaaS Business

Hays is exclusively working with a very successful Tech SME in Doncaster to recruit a brand-new position - Head of Marketing.

Lead the Strategy. Drive Growth. Own the Impact.

An ambitious, fast-growing technology SME based in Doncaster - we're looking for a Head of Marketing who's ready to take full ownership of our marketing engine. This is a senior, hands-on role where you'll shape the strategy and lead the execution. You'll run high-impact campaigns, manage HubSpot end-to-end, collaborate with agencies, and present performance insights directly to the leadership team and board. If you love switching between big-picture thinking and rolling up your sleeves to deliver results, this is the role for you.

You'll own the full marketing funnel - from awareness and content to pipeline creation and revenue contribution - while leading a talented team of three (with growth on the horizon).

What You'll Be Doing

• Refining and delivering a clear, scalable marketing strategy and roadmap.
• Executing a result-driven marketing plan tied to ARR and growth goals.
• Managing and optimising digital channels for traffic, conversion, and ROI.
• Owning HubSpot: automation, lead scoring, segmentation, and workflows.
• Creating and repurposing high-quality content - blogs, videos, case studies, webinars, and more.
• Partnering closely with Sales to drive a predictable, high-quality pipeline.
• Reporting marketing performance, KPIs, and ROI to leadership and the board.
• Ensuring brand consistency across campaigns, events, and the website.
• Leading, developing, and supporting a growing marketing team.

About You

• Essentially, you bring solid experience in B2B SaaS or technology marketing.
• You have a proven track record of generating measurable pipeline growth and commercial impact.
• You're hands-on with HubSpot, Google Ads, LinkedIn Campaign Manager, and analytics tools.
• You're a strong communicator and copywriter with exceptional attention to detail.
• You combine creativity with a commercial, data-driven mindset.
• You're equally energised by defining strategy and rolling up your sleeves to deliver.
• You're an empathetic and effective leader of small teams.

It is imperative that you live within a commutable distance of Doncaster as this is an office-based position (with an option to work at home on a Friday).

If you're excited by the opportunity to make a visible impact, build a high-performing marketing engine, and play a pivotal role in our next stage of growth - we'd love to hear from you.

• 25 days holiday plus stats
• Free parking
• PMI and discounts for family members
• 5% matched pension contribution
• Discretionary bonus

What you need to do nowIf you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

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