Ecommerce & Digital Marketing Manager

West London Hybrid Premium/Luxury D2C Brand

A high-growth premium brand is looking for an Ecommerce & Digital Marketing Manager to take ownership of their digital ecosystem - Shopify, CRM, agency management, trading, and growth. Perfect for someone hands-on, commercially sharp and passionate about luxury.

Own day-to-day performance of the Shopify site - UX, updates, merchandising, product launches, optimisation. Run regular site audits and drive continuous improvements across conversion, speed and customer journey. Lead all CRM and email activity via Klaviyo - flows, segmentation, testing, retention. Develop loyalty/VIP programmes and enhance the customer lifecycle end-to-end. Manage and challenge external agencies across paid social, PPC and growth activity. Track digital performance, report on trading metrics and identify growth opportunities. Lead the digital marketing calendar - campaigns, product drops, seasonal moments. Collaborate closely with brand/creative teams to ensure a premium digital identity. Use data to optimise categories, SKUs, landing pages and storytelling. Bring fresh ideas, forward thinking and a proactive mindset to a fast-moving, scaling environment.

3-5+ years in ecommerce/digital roles, ideally within premium, luxury or design-led consumer brands. Strong Shopify experience (Shopify Plus a bonus). Hands-on Klaviyo experience across campaigns and automated flows. Confident managing agencies across paid channels. Strong analytical skills and a trading mindset. Experience in small, agile teams - comfortable being both strategic and hands-on. A genuine interest in premium/luxury products and understanding of high-end customer expectations. Creative eye, commercial instincts and a self-starter attitude.

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