CRO Specialist

Your new companyYou'll be joining a well established UK business with a national footprint and a strong reputation in its sector, currently undergoing a significant digital transformation. The organisation is investing heavily in improving its online customer experience, modernising its digital platforms and increasing the effectiveness of its lead generation channels. With a large and diverse customer base, the company is focused on creating seamless, intuitive digital journeys that support both new and existing customers. This is a full-time, permanent role working hybrid from their offices in South Wales (outside Cardiff). Your new role You'll take ownership of UX and CRO activity across a suite of digital products, including customer portals, websites and online tools. Your work will span user research, journey mapping, wireframing, prototyping and hands-on experimentation. Key responsibilities include:

• Managing end-to-end CRO activity across websites and customer portals
• Building and maintaining a prioritised experimentation roadmap using frameworks
• Designing and executing A/B and multivariate tests through VWO, from hypothesis creation to statistical analysis
• Conducting quantitative and qualitative research to uncover friction points, including funnel analysis, heatmaps, session replays and user feedback
• Translating insights into actionable optimisation strategies that improve lead generation and customer engagement
• Reporting on test performance, maintaining a learnings library and driving continuous iteration across digital touchpoints
• Collaborating with internal teams and external agencies to ensure experiments are delivered effectively and aligned with wider business goals

What you'll need to succeed

• Proven experience in CRO and UX, ideally in a B2B environment.
• Strong hands-on expertise with VWO, GA4 and data visualisation tools such as Looker Studio.
• Ability to develop robust hypotheses using both quantitative and qualitative insight.
• Understanding of statistical concepts including sample size, significance and confidence intervals.
• Experience using prioritisation frameworks to manage testing roadmaps.
• Strong analytical mindset with the ability to interpret complex data and communicate findings clearly.
• Confident working with cross-functional teams and external agencies.

What you'll get in returnYou will receive a salary of up to £55,000 (depending on experience) and a benefits package including 23 days' holiday + bank holidays, life assurance, pension scheme, and perks/discount platform. You'll be part of a collaborative digital marketing function that works closely with technology, commercial and customer-facing teams, as well as external partners, to deliver measurable improvements across multiple websites and customer portals.What you need to do nowIf you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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