Brand Manager

Brand Manager (Automotive - Market Launch Experience Essential)

Salary: £50,000 - £65,000 DOELocation: UK (National Role)Sector: Automotive Brand & Marketing Growth

About the Role: A rapidly expanding automotive brand is seeking an experienced Brand Manager to lead its UK marketing and brand-building activities during a major market entry and growth phase. This is an exceptional opportunity to join a high-growth organisation at a pivotal moment - shaping the brand's positioning, establishing national awareness, and driving customer demand across multiple channels.

As the business accelerates its UK rollout, this role offers strong long-term career potential, wide exposure to senior leadership, and the chance to influence the development of a challenger brand set for significant expansion.

Role Purpose: The Brand Manager will be responsible for defining and executing the full UK marketing strategy for a newly launched automotive brand. This includes building brand identity, leading integrated campaigns, managing digital channels, and supporting the dealer network as part of the brand's commercial growth plan.

Brand & Marketing Strategy

• Develop and deliver integrated marketing strategies aligned with UK growth objectives.
• Build compelling brand positioning, messaging, and go-to-market frameworks.
• Ensure consistent brand identity across all communication channels.

Campaign Management

• Plan and implement national and regional campaigns across online and offline channels.
• Lead product launch campaigns, tactical activations, and seasonal promotions.
• Track campaign effectiveness and continuously optimise based on insights.

Digital & Performance Marketing

• Oversee digital activity including social media, website, CRM, content, and paid media.
• Manage agencies to deliver high-performance, ROI-driven digital campaigns.
• Monitor key metrics including leads, traffic, conversion, engagement, and ROI.

Dealer & Local Marketing Support

• Support retail partners with local marketing initiatives, events, and POS materials.
• Provide brand toolkits, guidance, and best practices to ensure aligned execution.

Market & Consumer Insights

• Conduct research and competitor analysis to guide marketing planning.
• Analyse customer trends and feedback to refine brand and campaign strategies.

Budget & Agency Management

• Manage marketing budgets with strong focus on efficiency and return.
• Coordinate with creative, media, PR, and digital agencies to deliver quality output.

Skills & Experience Required

Essential

• Proven background in marketing, ideally within automotive, FMCG, or consumer brands.
• Strong experience in brand building, digital marketing, and campaign management.
• Ability to manage multiple projects and work with agencies effectively.
• Strong analytical capability with the ability to convert insights into action.
• Excellent communication, presentation, and stakeholder management skills.

Desirable

• Experience supporting a new brand launch or market entry.
• Exposure to a high-growth, international, or matrix environment.
• Knowledge of automotive markets and dealer network operations.

Why Join?

• Be part of a major UK market entry with rapid expansion plans.
• Significant career development opportunities as the brand scales.
• High levels of autonomy and influence in shaping the brand.
• Dynamic, modern working environment with strong growth momentum.