Email Marketing Manager

Email Marketing Manager

Salary: £38,000 - £45000 (dependent on experience)Location: Oxfordshire/Hybrid working Contract: Full-time, Permanent

The Opportunity

Robert Half Ltd are working with an established international organisation is seeking an experienced Email Marketing Manager to lead the development and delivery of its email marketing strategy.

This is a key role responsible for driving engagement, improving deliverability, enhancing segmentation, and maintaining strong data governance across multiple audience groups. You will oversee campaign planning and execution while managing one direct report.

This position would suit a commercially minded email specialist who combines creativity with strong technical capability and data insight.

Key Responsibilities

• Develop and implement a strategic email marketing plan aligned to wider organisational objectives
• Plan, build and deploy targeted, segmented email campaigns
• Manage automation journeys and audience nurture programmes
• Oversee data capture processes and ensure best practice in data integrity and compliance
• Monitor and improve deliverability, sender reputation and list hygiene
• Conduct A/B testing and optimise campaigns based on performance insights
• Analyse engagement metrics and produce clear performance reporting with actionable recommendations
• Line manage and develop one team member
• Collaborate with internal stakeholders to ensure alignment and campaign effectiveness

About You

You will bring demonstrable experience in email marketing strategy and campaign delivery, with strong technical knowledge and attention to detail.

You should have experience in:

• Email marketing platforms and CRM systems (enterprise-level systems desirable)
• HTML for email
• Segmentation strategy and audience management
• Automation and customer journeys
• Reporting and performance optimisation
• Email compliance and data privacy regulations (including GDPR)

You will be highly organised, analytical and comfortable managing multiple priorities in a fast-paced environment. Strong communication skills and the ability to work cross-functionally are essential.

Skills & Experience

• Proven experience managing end-to-end email marketing activity
• Strong understanding of deliverability and engagement best practice
• Experience maintaining accurate, compliant marketing databases
• Confidence using reporting tools to interpret and present campaign data
• Experience using project management tools
• Degree educated or equivalent professional experience

Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to diversity, equity and inclusion. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training. If you wish to apply, please read our Privacy Notice describing how we may process, disclose and store your personal data: