Paid Social Specialist

Axon Moore are working exclusively with a growing consumer-focused digital brand who are seeking a Paid Social Specialist to help drive the growth of its online marketing efforts. This is a hands-on, operational role with a strong focus on performance marketing. The ideal candidate will have experience running paid social campaigns, a technical and analytical mindset, and a genuine interest in digital marketing. Key Responsibilities

• Plan, execute, and optimise paid social campaigns across Facebook & Instagram and other platforms such as TikTok, Pinterest, or Snapchat.
• Manage campaigns across the full funnel, from prospecting to retargeting, with a focus on performance and ROI.
• Support management of large-scale budgets, ensuring efficient spend and achievement of performance targets.
• Analyse campaign performance and provide actionable insights using platform and third-party data.
• Conduct structured testing across audiences, platforms, and bidding strategies to drive continuous improvement.
• Collaborate with the creative team to implement fresh, high-performing campaign assets.
• Troubleshoot technical and performance issues in a logical, problem-solving manner.
• Work closely with internal teams to align paid social campaigns with wider marketing objectives.
• Contribute to the development of paid social best practices, processes, and documentation.
• Support reporting and updates for key stakeholders.
• Opportunity to expand your skills across other marketing channels, such as paid search and affiliate marketing.

Required Experience & Skills

• Minimum 2 years of hands-on paid social experience.
• Strong experience managing social media campaigns at scale, ideally with significant annual budgets.
• Knowledge of product feeds, dynamic ads, and catalogue campaigns.
• Strong technical understanding of paid social, including campaign structure, optimisation, pixel tracking, audiences, and creative performance.
• Analytical, data-driven, and comfortable making decisions based on performance metrics.
• Excellent Excel, reporting, and presentation skills.
• Comfortable working in a performance-driven environment.

Desirable Experience

• Experience in consumer-focused digital brands or e-commerce is a plus.
• Exposure to additional paid social platforms (TikTok, Pinterest, Snapchat).
• Experience collaborating with creative teams on performance-focused campaigns.
• Familiarity with analytics tools such as GA4 or Google Analytics.

Personal Attributes

• Analytical with curiosity to understand campaign performance changes.
• Strong problem-solving skills and ability to work independently and in a small team.
• Proactive, self-motivated, and detail-oriented.
• Excellent communication skills, both written and verbal.
• Commercially minded with a clear understanding of performance KPIs.