Paid Media Specialist

Paid Media Executive

Red Recruitment is hiring a Paid Media Executive for our client, a comparison service rated excellent on Trustpilot, in their modern Cardiff city-centre office.

We're looking for confident, hands on campaign manager to maximise performance of paid social and paid media advertisements. The successful candidate should have experience diagnosing campaign issues and driving measurable improvements in performance.

Benefits & Package for a Paid Media Executive

• Salary: £35,000 - £50,000 Depending on Experience
• Location: Central Cardiff, on-site
• Contract: Full-time, permanent
• Hours: Monday to Friday, flexitime between 6am and 8pm, with no core hours.
• Two paid weeks off over Christmas and New Year (in addition to annual leave)
• Paid day off for birthday and work-anniversary
• Bupa Private Medical & Dental cover
• Free city-centre parking worth £1,600+ annually
• Enhanced pension contribution and annual pay review
• £1,000 employee referral bonus and Employee of the Month awards
• Monthly takeaway Fridays and regular team socials

Key Responsibilities of a Paid Media Executive

• Plan, set up, and manage paid advertising campaigns across platforms such as Google Ads and Meta (Facebook & Instagram).
• Conduct audience, keyword, and competitor research to develop effective paid media strategies.
• Monitor campaign performance and optimize targeting, bids, budgets, and creatives to improve results.
• Track and analyze key metrics such as CTR, CPC, CPA, and ROAS to ensure strong campaign performance.
• Implement and manage conversion tracking using tools like Google Analytics and Google Tag Manager.
• Prepare regular performance reports and collaborate with creative and marketing teams to improve campaign outcomes.

Key Skills and Experience of a Paid Media Executive

• Hands on campaign management experience across both Paid Search and Paid Social.
• Proven experience managing paid advertising campaigns on platforms such as Google Ads and Meta (Facebook & Instagram).
• Strong analytical skills with the ability to interpret campaign data and optimize performance.
• Experience using analytics and tracking tools such as Google Analytics and Google Tag Manager.
• Good understanding of key paid media metrics including CTR, CPC, CPA, and ROAS.
• Ability to manage advertising budgets effectively and maximize return on ad spend.
• Excellent communication and collaboration skills, with the ability to work closely with marketing and creative teams.

If you are interested in this position as a Paid Media Executive and have the relevant skills and experience required, please apply now!

Red Recruitment (Agency)