Paid Media & SEO Specialist

The role focuses on managing and optimising PPC, SEO, and AEO/GEO to strengthen digital presence and drive high-quality lead generation. It also involves collaborating across marketing, technical, and content teams to enhance website performance, deliver data-driven insights and and support multi-channel campaigns.

Client Details

Our client is a global digital transformation specialist that helps businesses unlock the value of their data and adopt modern, AI-powered solutions.

Description

• Manage and optimise PPC and paid social campaigns (Google, Microsoft, LinkedIn), including keyword research, targeting, budgeting, A/B testing and performance reporting.
• Lead SEO, GEO and AEO activity: technical improvements, audits, competitor research, link-building and content optimisation to drive visibility and leads.
• Oversee website updates and content uploads, working with content and technical teams to resolve issues and deliver CRO-, UX- and SEO-optimised pages.
• Monitor KPIs across all digital channels, maintain accurate tracking and dashboards, and identify opportunities for continuous improvement.
• Collaborate with marketing, product and technical stakeholders to deliver integrated campaigns, while managing workflows and external partners as needed.

Profile

• Hands-on experience managing PPC campaigns (Google Ads, LinkedIn Ads).
• Knowledge of retargeting/remarketing and multi-channel optimisation.
• Strong SEO/GEO/AEO skills, including technical, on-page and off-page best practice.
• Comfortable using CMS platforms for content updates.
• Confident analysing data with GA4 and producing clear performance insights.
• Highly organised, able to manage multiple projects and deadlines.
• Eagerness to stay current with evolving search and AI-driven optimisation trends.

Desirable

• Experience in B2B digital marketing, ideally within tech, SaaS or professional services.
• Familiarity with Pardot/Salesforce.
• Understanding of CRO, user journeys and lead-generation funnels.
• Basic HTML/CSS for small website updates.
• Experience using generative AI tools for content or analysis.

Job Offer

• Salary: £35,000-£45,000, depending on experience
• Hybrid working, typically 2-3 days in the office
• Private healthcare
• Pension contribution
• 25 days' annual leave, plus all bank holidays