Paid Media Manager

The Paid Media Manager will oversee and optimise digital advertising campaigns for this fast paced brand in the travel sector. This role requires technical hands-on and a results-driven approach to maximise ROI.

Client Details

Our client is an established leader within the travel and tourism sector, recognised for its large-scale operations and significant role in connecting the UK to global destinations. It is known for its commitment to operational excellence, infrastructure development, and continuous innovation.

Description

• Manage and optimise a £5M+ annual paid media budget to deliver ROI targets.
• Build, manage and optimise paid media campaigns across Google/Bing/Meta ads platforms.
• Directly manage campaigns set up and closely monitor and manage campaign and bid performance.
• Devise and implement bid strategies, keyword targeting and ad copy and creative testing.
• Lead AB testing of ad copy, bidding strategies and landing pages.
• Monitor KPIs (ROAS, CPA, CTR, conversion rate) and provide actionable insights.
• Produce accurate weekly and monthly performance reports and strategic recommendations.
• Work closely with the DAM and Marketing team to align campaigns with the digital acquisition strategy.
• Stay up to date on paid search trends and changes in paid media technology and best practices.
• Monitor competitor activity and produce keyword and competitor gap analysis.

Profile

About You:

• Experience of both agency and client side (desirable)
• Knowledge of Google Ads, SA360 and Bing Ads, including automated bidding strategies.
• Experience in managing £1M+ budgets.
• Experience in developing paid media strategies aligned with business objectives.
• Google Ads and SA360 certifications; familiarity with GA4 and attribution models.
• Experience in AB testing, ad copy optimisation and landing page performance.
• Strong ability to present insights and recommendations to senior stakeholders.
• Knowledge of platform policies, GDPR and brand safety standards.
• Highly numerate and data driven.
• Confident and capable of building strong relationships, both internally and externally across range of commercial and operational teams.
• Strong communicator, comfortable working with senior internal stakeholders up to Director level.

Job Offer

• Salary £45,000 - £50,000,
• Up to 15% annual discretionary performance-based bonus
• £1,100 flexible bonus per year to spend on benefits that matter to you
• Comprehensive private healthcare cover
• Pension Contribution
• Hybrid working: 3 days per week in the office
• Annual leave: 25 days of annual leave, plus bank holidays