Sponsorship and Advertising Manager - Local Authority

Sponsorship & Advertising Manager

• Hourly Rate: £22.80 to £24.56 PAYE
• Location: Sheffield Town Hall, with flexible working across the city
• Contract: Until January 2027 (with potential to extend)

Sheffield City Council is seeking a proactive, commercially minded Sponsorship & Advertising Manager to help grow income across the Council's estate and strengthen how the city connects with its communities and partners. This role is ideal for a self-starter who enjoys ownership, variety, and making a visible impact.

Day-to-day of the role:

• Income Generation & Sales: Deliver an annual income target of approximately £250k across multiple revenue streams, including highways sponsorship and developing commercial propositions across the Council's media estate.
• Business Development: Build and maintain relationships with creative agencies, media buyers, contractors, and local businesses. Engage stakeholders introduced by senior leaders and represent the Council professionally.
• Contract & Partner Management: Act as the primary contact for external media partners, manage contract performance, and ensure activities align with commercial agreements.
• Operational & Administrative: Utilize Microsoft 365 tools for planning and reporting, manage financial processes through Panacea/Dynamics, and maintain CRM tracking. Work primarily from Sheffield Town Hall with regular external visits.

Required Skills & Qualifications:

• Experience: Proven track record in sponsorship, advertising, media sales, or commercial income generation. Experience meeting income targets and converting new opportunities.
• Skills: Strategic thinking, highly self-motivated, skilled in relationship-building, and excellent customer service. Strong communication skills for sales, marketing, and stakeholder engagement.
• Knowledge: Sound understanding of compliance requirements, analytical skills for interpreting data and financial information. Local knowledge of Sheffield or willingness to acquire it quickly.

Benefits:

• Be part of a supportive, innovative, and collaborative Communications Team.
• Help shape a growing commercial function with real visibility across the organisation.
• Work in one of the UK's most creative, dynamic, and community-focused cities.
• Have your ideas listened to and your development encouraged.
• Play a key role in generating income that directly supports Council services and city priorities.

To apply for this Sponsorship & Advertising Manager position, please submit your CV and cover letter detailing your relevant experience and why you are interested in this position.