Social Media Executive

Social Media Executive within a Marketing Agency

We are seeking a dynamic Social Media Executive to join our Content team. This role involves planning, creating, and delivering compelling social media content and campaigns for a diverse range of clients. You will be instrumental in driving measurable growth in reach, engagement, and leads through innovative social media strategies.

Day-to-day of the role:

• Social Media Strategy & Delivery:

  • Develop and implement social media strategies that align with client goals and broader marketing campaigns.
  • Manage the end-to-end delivery of social media content for assigned client accounts, ensuring adherence to deadlines, quality standards, and brand consistency.
  • Plan and oversee monthly social media content calendars across platforms such as Instagram, Facebook, LinkedIn, TikTok, and others.
  • Collaborate with the Marketing Director and other internal teams to ensure that social activities support wider digital and campaign objectives.
  • Innovate with creative content ideas and approaches to enhance engagement and performance.

• Content & Video Production:

  • Create engaging written content, captions, and short-form copy for various social platforms.
  • Produce and edit short-form video content for social media and websites, occasionally representing client brands on camera.

• Community Management & Engagement:

  • Monitor and interact with comments and messages to help clients maintain a professional online presence.
  • Stay updated with social trends, platform changes, and audience behaviours to inform content planning and engagement strategies.
  • Conduct outreach for clients, aiming to build and nurture online communities.

• Analytics & Optimisation:

  • Monitor, analyse, and report on social media performance to support client performance targets.
  • Use insights to refine content strategies, formats, and posting schedules.

• Project & Client Management:

  • Serve as a primary contact for clients regarding social content and delivery.
  • Manage multiple client accounts and content schedules efficiently, ensuring smooth campaign execution and reporting.

Required Skills & Qualifications:

• Proven experience in social media, content, or digital marketing, preferably in an agency setting.
• Strong capability in content planning and creation for platforms like Instagram, Facebook, LinkedIn, TikTok, and others.
• Excellent writing, editing, and proofreading skills tailored for social media.
• Experience in producing and editing short-form video content.
• Basic knowledge of broader digital marketing principles.
• Strong organizational skills with the ability to handle multiple deadlines and client accounts.
• Confident communication skills, both with clients and within internal teams.
• Comfortable and professional in on-camera presentations.
• Proactive, adaptable, and eager to test new ideas and formats in social media content.

Benefits:

• Competitive salary and performance incentives.
• Flexible working arrangements post-probation, including hybrid options.
• Opportunities for professional development and training in content creation, video production, and digital marketing.
• A collaborative and supportive work environment.