Head of Commissioning Marketing

We're looking for a Head of Marketing (Commissioning Content) to join our Communications & Marketing directorate. You'll set the vision and approach for content, editorial and publishing that deepens engagement with existing supporters and reaches new audiences. You'll lead the imagination and direction of content across channels, convening internal teams and agency partners to deliver inclusive, audience led storytelling that grows relevance, connection and charitable support. The Head of Marketing (Commissioning Content) will work alongside the Heads of Marketing (Brand Marketing, and Performance Marketing).

What it's like to work here

You'll join a collaborative Brand & Marketing function within our Communications and Fundraising directorate, working alongside Executive and Director level stakeholders and a network of creative partners. We value curiosity, different perspectives and learning from others, and we aim to make our content reflect modern Britain while being welcoming and accessible to everyone.

Your contractual location will be one of our many national offices. You'll be required to work at a National Trust location for around 40% of your working week. This will be discussed in more detail at interview.

What you'll be doing

Reporting to the Brand & Marketing Director, you'll provide strategic leadership for our content, editorial, and publishing agenda, setting clear frameworks and standards so teams and agencies can consistently plan and deliver high quality, purposeful content. You'll oversee multiagency partnerships, ensuring quality, strategic alignment and value for money, and you'll inspire a creative culture that is audience first, inclusive and impact oriented. Your leadership will help us communicate on the issues that matter, using editorial, digital and multimedia formats to increase cultural and social relevance. You'll nurture a high performing team, develop strong industry relationships and use audience insight and performance metrics to guide continuous improvement. The role carries significant stewardship of commissioning budgets and the content portfolio, with accountability for short to medium term campaign success and long term brand value.

Who we're looking for

Applications from National Trust redeployees are assessed against the minimum criteria for the role. In your application, please provide details of how you meet the minimum criteria below:

• Understanding of content strategy and content commissioning in a large organisation
• Strong knowledge of audience segmentation, user behaviour, and content performance metrics
• Expertise in digital and multimedia content commissioning
• Strong stakeholder and agency management
• Strong leadership and team development skills
• Delivers impactful, audience-led content strategies in digital and offline channels
• Senior leadership capability alongside technical and industry knowledge.

Additional criteria for all other applicants:

• Strategic thinking and planning, able to align content to organisational goals and audience needs.
• Financial and project management skills, able to lead large commissioning budgets and workflows.

The package

The National Trust has the motto 'For everyone, for ever' at its heart. We're working hard to create an inclusive culture, where everyone feels they belong. It's important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we're for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10% basic salary
• Free entry to National Trust places for you, a guest and your children (under 18)
• Rental deposit loan scheme
• Season ticket loan
• EV car lease scheme (for roles that meet the salary criteria)
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
• Flexible working whenever possible
• Employee assistance programme
• Free parking at most Trust places