Digital Content Manager

This role leads the digital content strategy across web, social and CRM for a portfolio of UK B2B product-led brands. It combines strategic ownership, cross-functional collaboration and agency management to drive engagement, UX and performance.

Client Details

Our client is a well-established, international organisation with a strong UK presence and a portfolio of respected, product-led brands. The business is innovation-driven, commercially focused, and operating at the forefront of long-term market and regulatory change.

Description

• Develop and execute a holistic digital content strategy across web, social media, and CRM
• Collaborate with channel marketing, product, and cross-functional teams to align content with business objectives
• Plan, optimise, and map website content and user journeys to improve engagement and UX
• Manage and coordinate the social media content calendar for timely, brand-consistent messaging
• Oversee the CRM campaign calendar, delivering targeted, data-driven communications
• Brief and manage external agencies to ensure strategic alignment and high-quality delivery
• Embed SEO best practices across digital content, considering AI-led search trends
• Monitor and analyse digital performance metrics, providing insights and recommendations
• Integrate content planning with broader marketing campaigns, product launches, and brand initiatives

Profile

About You:

• Proven experience in developing and executing digital content strategies across web, social, and CRM
• You will have at least 7+ years experience in a similar role
• Strong background in B2B product-led marketing or technical/solution-driven environments
• Experience collaborating cross-functionally with marketing, product, and technical teams
• Skilled in SEO, content optimisation, and performance marketing
• Ability to translate complex product information into clear, customer-focused messaging
• Excellent project management, communication, and stakeholder management skills
• Comfortable working in a fast-paced, collaborative environment
• Experience managing external agencies to deliver campaigns effectively
• Analytical mindset with the ability to turn data into actionable insights

Job Offer

• Attractive salary with 10% performance bonus and pension contribution
• Hybrid working: 3 days in-office, 2 days remote
• Permanent position based in Hampshire (accessible from the Bournemouth area as well)
• Dynamic, collaborative culture with a strong focus on innovation and excellence