CRM Manager

Our client are seeking an experienced CRM Manager to lead and optimise customer relationship strategies within the. This role in Greater Manchester requires expertise in CRM systems and a focus on achieving customer engagement and retention goals.

Client Details

Our client is an SME technology firm in Greater Manchester, with an established marketing & digital function.

Description

The key responsibilities for the CRM Manager role will include:

• Develop and implement effective CRM strategies to enhance customer engagement and retention.
• Analyse customer data to identify trends and opportunities for growth.
• Provide mentorship and training to an in-house digital team.
• Oversee the integration and optimisation of CRM systems to support business objectives.
• Collaborate with cross-functional teams to ensure a seamless customer journey.
• Monitor and report on key CRM performance metrics and campaign effectiveness.
• Provide insights and recommendations for improving customer communication.
• Manage and segment customer databases to target specific audiences effectively.
• Stay updated on industry trends and advancements in CRM technologies.

Profile

A successful CRM Manager should have:

• 3+ years experience in a CRM focused marketing role.
• Proven expertise in CRM systems and tools.
• Experience working in a B2B environment is desirable, but not essential.
• A background in overseeing campaigns via multiple digital channels, including SMS and Email.
• Strong analytical skills for interpreting customer data and trends.
• Ability to collaborate with diverse teams and stakeholders.
• Experience leading and developing teams would be ideal.
• Excellent communication and organisational skills.

Job Offer

On offer for the CRM Manager role:

• Competitive salary ranging from 40,000 to 45,000 per annum - experience dependent.
• Hybrid working opportunities for a balanced work-life schedule.
• Permanent role within a supportive and innovative environment