Job Description
Marketing Manager Premium Retail Brand Multi-Channel Competitive Salary
This is a pivotal opportunity for a Marketing Manager to join a premium retail brand in a senior, commercially focused role. Acting as brand custodian, the Marketing Manager will lead multi-channel marketing activity that drives customer acquisition, retention and revenue growth, while supporting the ongoing development of the brand's e-commerce and trading strategy.
Working closely with senior leadership and cross-functional teams, the Marketing Manager will combine strategic oversight with hands-on delivery, ensuring marketing activity is aligned to demand plans, seasonal trading priorities and long-term brand positioning.
Key Responsibilities
Develop and deliver a multi-channel marketing strategy to achieve seasonal sales, acquisition and retention targets
Own brand consistency across all marketing activity, ensuring alignment with creative direction and guidelines
Use customer data, research and external insight to refine target audiences and shape retention/reactivation strategies
Plan and execute seasonal campaigns across online and offline channels, including prospecting, partnerships and advertising
Work closely with ecommerce and performance teams to drive online traffic, qualified leads and conversion growth
Lead the production and delivery of seasonal catalogues, ensuring strong commercial performance and brand alignment
Collaborate with brand, styling and content teams to ensure photoshoots and assets support all retail channels
Oversee PR strategy, team relationships and key press partnerships, including events and brand collaborations
Lead social media planning alongside content and performance teams to drive engagement and brand awareness
Create seasonal demand plans and revenue forecasts to support business planning across departments
Manage marketing budgets, track performance and report regularly to senior leadership and board stakeholders
Work cross-functionally with buying, merchandising, customer services and operations to align marketing with trading priorities
Line manage marketing and graphics teams, developing capability, performance and engagement
Manage external agencies, ensuring clear direction, strong delivery and effective return on investment
What We're Looking For
Experienced multi-channel marketing professional with a strong track record in direct-to-consumer retail or consumer brands
Proven ability to develop and deliver commercially effective marketing strategies that support revenue growth
Strong brand marketing experience, including ownership of creative direction and brand consistency
Confident using customer data, research and insight to shape campaign planning and targeting
Good understanding of ecommerce marketing channels, metrics and performance marketing principles
Commercially astute with a strong grasp of customer behaviour and market dynamics
Experienced people leader, comfortable managing teams and agencies while remaining hands-on
Highly organised, proactive and able to balance strategic thinking with operational execution
Collaborative, customer-focused and comfortable operating in a fast-moving environment
BH35587
