Head of Merchandising

Head of Merchandising LIVERPOOL Rapidly Growing Brand Autonomy No Red Tape International Expansion

We are partnering with a rapidly growing British athleisure brand to appoint a commercially driven Head of Merchandising to lead and shape its direct-to-consumer performance across e-commerce and an expanding retail store portfolio.

This is a pivotal leadership role for an experienced merchandising professional who thrives in a fast-paced, high-growth environment and enjoys combining strategic planning with hands-on delivery. You will lead a small but high-performing team, owning the merchandising planning framework and ensuring product and stock strategies drive profitable growth across all D2C channels.

Reporting into senior leadership, you will be responsible for setting and executing the merchandising strategy across digital and retail. You will oversee planning, forecasting and trading activity, ensuring the right product is in the right place at the right time - maximising sales, margin and stock efficiency.

Key responsibilities include:

• Owning and evolving the merchandising planning process across D2C channels

• Leading the WSSI and open-to-buy processes, ensuring robust forecasting and stock control

• Delivering clear, data-led trading insights and actionable recommendations

• Managing and developing a small merchandising team, fostering strong commercial capability

• Partnering cross-functionally with buying, e-commerce, retail and finance teams

• Supporting range planning and lifecycle management to optimise performance

• Driving continuous improvement in reporting, systems and planning discipline

You are a commercially astute merchandising leader with strong analytical capability and a proactive, solutions-focused mindset. You are equally comfortable setting strategy and rolling up your sleeves to deliver results.

You will bring:

• Significant merchandising experience within a D2C-led retail or consumer brand

• Strong technical expertise in WSSI, open-to-buy and forecasting methodologies

• Excellent analytical skills with the ability to translate data into commercial action

• Proven experience leading and developing teams

• Strong stakeholder management and cross-functional collaboration skills

• A growth mindset and comfort operating in a fast-scaling business

This is an opportunity to play a defining role in the next phase of growth for an ambitious and well-funded brand. You will have real ownership, visibility and the chance to shape how merchandising supports a rapidly expanding omnichannel business.

If you are an experienced merchandising leader ready to make a meaningful impact, we would love to hear from you.

BH35517