Influencer Manager

A fast-scaling, social-first lifestyle brand is looking to appoint an Influencer Manager to lead and scale its TikTok Shop and affiliate ecosystem across the UK and US.

This is a brand built natively for social commerce. TikTok Shop is already a major revenue driver and central to growth strategy. The opportunity here isn't to "add" influencer to the mix, it's to own and evolve a channel that directly drives commercial performance.

The environment is fast moving, collaborative and ambitious. There's genuine autonomy to shape how influencer operates as the business continues to expand internationally.

The Influencer Manager will own TikTok Shop affiliate strategy end-to-end, driving revenue through creator partnerships at scale.

This role is heavily focused on influencer performance, creator ecosystems and commercial growth.

You will:

• Lead and execute TikTok Shop affiliate strategy across the UK and US

• Build, manage and scale high-volume creator relationships through mass seeding

• Drive revenue via affiliate partnerships, optimising for conversion and ROAS

• Refine and scale creator recruitment, onboarding and retention processes

• Improve efficiency across PR gifting through smarter targeting and selection

• Optimise creator content for performance, ensuring quality at volume

• Work directly with TikTok account managers and platform partners

• Develop and mentor a junior Influencer Manager

• Shape the evolution of the influencer model, including longer-term partnership strategies

• Proven in managing TikTok Shop and TikTok Affiliate ecosystems

• Strong native understanding of TikTok as both a content and commerce platform

• Deep expertise in influencer marketing, mass seeding and creator relationship building

• Commercial mindset, comfortable tying creator activity directly to revenue

• Confident managing and developing a team

• Confident leading strategy while remaining close to execution

• Comfortable operating in a fast-paced, high-volume, performance-led environment

Knowledge across additional social platforms is beneficial, but TikTok-native expertise is essential.

This is a standout opportunity for an Influencer Manager to take ownership of a flagship social commerce channel within a credible, high-growth lifestyle brand, with clear scope to shape strategy, scale impact and grow a team around you.

Apply today to find out more.

BH35358