Digital Campaign Manager - B2B

Our client are seeking a skilled Digital Campaign Manager to lead and enhance marketing efforts for a specific product range within an established company. This role requires a strategic thinker with a focus on campaign development, and lead generation.

Client Details

Our client is a well-established B2B organisation based in Manchester, selling physical products into areas such as trade and construction. As a medium-sized company, they are known for their innovation and commitment to delivering high-quality products to their customers.

Description

The key responsibilities for the Digital Campaign Manager - B2B role will include:

• Develop and implement effective brand marketing strategies to enhance brand awareness and market positioning for a specific product range.
• Oversee the creation and execution of marketing campaigns across various platforms.
• Nurture and monitor performance of campaigns, with a goal of creating higher no. of MQLs.
• Collaborate with internal teams to ensure brand consistency and alignment with organisational goals.
• Analyse market trends and competitor activities to identify growth opportunities.
• Manage the marketing budget and ensure campaigns deliver value for investment.
• Generate detailed reports on campaign performance and present findings to senior management.
• Work closely with external agencies and suppliers to deliver marketing projects on time.
• Support the development of innovative marketing materials to engage target audiences effectively.

Profile

For the Digital Campaign Manager - B2B role, a successful candidate should have:

• Proven experience in digital led marketing role ideally within a B2B organisation, although this is not essential.
• 2-3+ years experience working in an in-house marketing position.
• Highly literate in digital marketing best practices.
• Track record of utilising marketing automation tools and platforms.
• Experience with Salesforce CRM is desirable.
• Strong understanding of marketing strategies and campaign management.
• Demonstrable examples of growing number of MQLs from campaign nurturing and development.
• Ability to analyse market data and apply insights to marketing plans.
• Excellent communication and collaboration skills.

Job Offer

On offer for the Digital Campaign Manager - B2B role:

• Competitive salary ranging from 38,000 to 45,000
• Opportunity to work in a hybrid working environment.
• Permanent position within a stable and reputable company.