Head of International Marketing

Head of International Marketing Global Consumer Tech Retailer London with International Travel

Zachary Daniels are delighted to be supporting this award-winning global Consumer Tech Retailer in the appointment of a Head of International Marketing. We're looking for a strategic, commercially minded marketing leader to build and own our clients International Commercial Marketing strategy.

This role is responsible for shaping how the business drives awareness, demand, and partner impact across international markets by aligning commercial priorities, partnerships, brand moments, and retail launches into a cohesive, scalable approach. In addition, this role will also own both B2B and consumer partnerships, ensuring marketing efforts are aligned to commercial goals and measurable business outcomes.

This role is ideal for someone who thrives in ambiguity, brings strong global business judgment, and can operate as a strategic connector across teams and regions.

As Head of International Marketing you can expect to be involved in the following:

International Commercial Marketing Strategy

• Build and own the international commercial marketing strategy, with a strong point of view on priority markets across EMEA, GCC, and APAC.
• Align international marketing priorities to commercial goals, partner opportunities, and market-level needs.
• Proactively identify gaps in international strategy or execution and develop clear recommendations to address them.
• Serve as a key strategic voice representing international market needs in broader commercial and marketing planning.

Partner Co-Marketing & Strategic Partnerships

• Own co-marketing strategy for our clients largest and most strategic international partners, across both B2B and consumer partnerships.
• Define partner engagement models, co-marketing frameworks, and success criteria tailored to international markets.
• Lead development of integrated co-marketing programs in close partnership with Integrated Marketing, Brand, and Regional teams.
• Act as the primary marketing partner for key international partners, aligning internal stakeholders and external counterparts around shared objectives and KPIs.

Retail & Launch Amplification (Partnered Ownership)

• Partner closely with the Retail team to amplify international retail launches through strategic partners and co-marketing programs.
• Identify opportunities where partnerships can extend the reach, relevance, and impact of retail moments in international markets.
• Ensure alignment between retail launches, partner activations, and international commercial priorities without owning retail execution directly.

Cross-Functional Leadership

• Work closely with the Integrated Marketing Lead, Brand, Product Marketing, Partnerships, Commercial, and Regional teams to ensure alignment and execution.
• Lead strategic initiatives independently, consulting leadership on larger or higher-impact decisions when needed.
• Influence priorities across teams through clear recommendations, strong business rationale, and data-informed decision making.

We'd love to have you on our team if you have:

• 9+ years of experience in international commercial marketing, partner marketing, brand marketing, or product marketing in a high-growth B2B, B2B2C, or consumer tech company
• Proven experience building and owning international marketing strategies across multiple regions
• Demonstrated success driving co-marketing with strategic partners
• Strong experience defining success metrics and KPI structures across global markets
• Ability to balance global strategy with regional realities and constraints
• Experience working closely with commercial, partnerships, and retail teams
• Strong executive presence and stakeholder management skills
• Comfortable with international travel (25-30%) and working across global time zones to support priority markets, partners, and key launches across EMEA, GCC, and APAC.

BH35352