Head of Marketing Analytics

The Head of Marketing Analytics role leads the organisation's marketing data strategy, transforming customer and performance data into actionable insight that drives smarter decision-making, lead generation, and revenue growth. The role owns customer insight, segmentation, analytics, and data-led campaign activation, while leading a team and championing a strong data-driven culture across the business.

Client Details

Our client are a fast growing B2B services firm based in the Greater Leeds area. With a strong presence in the UK, and ambitions to continue to grow across Europe, they are heavily investing in their marketing & data team to create higher quality campaigns.

Description

Key responsibilities for the Head of Marketing Analytics role will include:

• Take ownership of the Marketing Data strategy - Define and deliver the marketing intelligence and insight roadmap, ensuring data underpins marketing and commercial decision-making at every level.
• Enhance and enrich customer data - Lead data enrichment, acquisition, and quality improvement initiatives to strengthen the depth, accuracy, and usability of the customer database.
• Lead customer insight and analytics - Analyse customer behaviour, feedback, and churn to inform acquisition, retention, and lifecycle optimisation strategies.
• Enable data-led campaign activation - Create and manage high-quality, compliant data lists for outbound marketing campaigns, and email activity to drive lead generation and conversion.
• Deliver performance reporting and ROI insight - Build and maintain dashboards and reporting frameworks that provide clear visibility of campaign effectiveness, segment performance, and market trends.
• Leading and developing a high-performing team - Manage, coach, and grow a team of analysts and insight specialists, ensuring timely delivery of actionable intelligence at scale.
• Partner across the organisation - Collaborate closely with marketing, sales, operations, customer, and technology teams to translate insight into executable strategies and measurable outcomes.

Profile

A successful Head of Marketing Analytics candidate will have the below experience:

• Approximately 5+ years' experience in data and analytics, including experience supporting lead generation or demand creation activity
• Proven leadership experience across marketing analytics, business intelligence, customer insight, and marketing operations
• A background in working for a fast-paced, high growth organisation.
• Previous experience in a PE-backed SME company would be advantageous.
• Strong SQL skills, with the ability to interrogate and manipulate complex datasets
• Hands-on experience with BI and visualisation tools such as Power BI or Google Data Studio
• Practical knowledge of CRM and marketing automation platforms, these may include Salesforce, Dynamics, HubSpot. Transferable CRM experience will be considered.
• Strong expertise in customer segmentation, campaign targeting, and CRM data management
• Demonstrated success designing and delivering data-led marketing campaigns that directly support telemarketing or inside sales teams
• Deep technical capability in analytics platforms, data modelling, statistical analysis, and insight generation
• A commercial approach, with a clear ability to link insight to revenue, ROI, and business outcomes

Job Offer

On offer for the successful applicant:

• A competitive salary up to 75,000
• Hybrid Working
• An opportunity to develop a new role at an international level