Paid Media Specialist

Job Opportunity: Paid Media Specialist
Location: Hethel, Norfolk (On-site)
Salary: £28,000 per year
Job Type: Full-time, Permanent
Represented by: Gap Personnel

Gap Personnel is proud to be recruiting on behalf of an exciting and fast-growing online confectionery brand based in Hethel, Norfolk. Since launching in 2019, the company has scaled rapidly, now shipping thousands of orders each week across the UK.

Their headquarters includes dedicated areas for marketing, production, packing, and warehousing fostering a collaborative and energetic workplace where creative ideas thrive.

We're seeking a Paid Media Specialist to lead performance marketing efforts across multiple platforms including Meta, Google Ads, TikTok, and SEO. This is a hands-on role ideal for someone analytical, innovative, and growth-minded. You'll manage campaigns end-to-end testing, optimising, and scaling digital strategies to maximise ROAS and brand visibility.

Reporting to the Marketing Manager, you ll bring insight, creativity, and data-driven decisions to the table while working alongside a passionate team to keep campaigns fresh and effective.

• Plan, launch, and optimise growth-focused paid social campaigns

• Manage Meta Ads using advanced targeting, split testing, and performance tracking

• Report regularly on campaign performance (COA, CPC, ROAS, etc.)

• Recommend budget adjustments and strategic changes based on data insights

• Collaborate with the Social Media Content Creator for high-performing creatives

• Keep campaigns updated with top-performing and trend-responsive content

• Stay informed on platform updates and industry trends

• Manage Google Ads campaigns across Search, Display, YouTube, and Performance Max

• Implement Smart Bidding, funnel-based strategies, and custom audiences

• Track and optimise conversions, attribution, and ad spend

• Continuously improve performance and drive strong ROAS

• Work with the Marketing Manager to drive SEO improvements

• Optimise content, site structure, and product listings for visibility

• Identify new keyword opportunities and improve existing rankings

• Use tools like Semrush for SEO audits and reporting

• Apply CRO principles and A/B testing to improve overall digital performance

• Previous experience in a Paid Media or Digital Marketing role (ideally DTC)

• Proven success managing high-budget Meta campaigns

• Proficient in Google Ads (including Performance Max & Smart Bidding)

• Solid understanding of SEO strategy and execution

• Confident using GA4, attribution models, audience segmentation, and CRO techniques

• Strong analytical mindset with the ability to interpret and act on data

• Comfortable using Excel/Google Sheets for performance reporting

• A self-starter who can work independently and communicate results clearly

• Company-provided marketing equipment

• Free on-site parking

• Casual dress code

• Company pension scheme

• Biannual company social events

• Monday to Friday schedule (8am 4pm)

• No weekends

If you're a data-driven marketer with a creative edge and a passion for paid media, we d love to hear from you.

Interested in learning and growing with a supportive team?
Apply today with Gap Personnel we re recruiting on behalf of a valued client looking for someone just like you.

To apply, please send your CV to (url removed) or call (phone number removed) for more information.

Gap Personnel Group is committed to equal opportunities. We act as an employment business on behalf of our client.

Additional Information:

• Full UK Driving Licence required

• On-site role based in Hethel, Norfolk

• Job Type: Full-time, Permanent

• Salary: From £28,000.00 per year