Digital Content Specialist

This role is for an experienced Content Marketer, with a background in creating engaging B2B marketing content across digital channels. This role will be part of an established marketing team, for a growing SME.

Client Details

Our client is a well established organisation within the commercial energy sector. With an office just north of Leeds, they are looking for a driven and experienced Digital Content Specialist to implement their lead generation strategy.

Description

The Digital Content Specialist role will involve:

• Owning and managing the company's social media strategy.
• Creating engaging content for social media, websites, and email campaigns.
• Working with in-house Graphic Designer to create graphics for social media posts, and other digital channels.
• Develop broader digital marketing strategy alongside the Head of Marketing.
• Optimize web content from an SEO perspective.
• Report on performance of social media campaigns.
• Keep up to date with emerging trends and new technologies in marketing to increase efficiencies.

Profile

A successful Digital Content Manager will have the following experience:

3+ years experience in a content marketing role
A background in B2B Marketing - either through in-house or agency roles.
A degree in Marketing, Business, or a related field.
Knowledge of SEO.
Track record of owning and managing B2B social media platforms - in particular LinkedIn.
Experience with analytics tools - such as Google Analytics.
Proven experience in a similar role, preferably within a similar sector.
Excellent knowledge of digital marketing concepts and best practices.
Strong organizational, and project management skills.
Experience with design software including Canva.
Exceptional communication and analytical skills.

Job Offer

On offer for the successful Digital Content Specialist:

• Competitive salary, up to 40,000 - experience dependent.
• 25 days holiday + additional holiday purchase scheme available.
• The opportunity to work in a supportive and collaborative team environment.
• Hybrid working option available.