Content Producer

The Content Producer at Tommy's will lead the creation of engaging, accessible, and inclusive digital-first content that supports the charity's brand, campaigns, and fundraising goals. This role combines hands-on production with platform management, creative collaboration, and a strong focus on visual storytelling, accessibility, and audience impact.

Client Details

Tommy's is a UK charity that funds research into miscarriage, stillbirth and premature birth, providing expert information and support to help save babies' lives.

Description

• Working closely with the Marketing and Communications & Campaigns team, produce digital-first content (eg videos, animations, motion graphics) across all communications channels as part of broader content planning, brand and social media strategies
• Support the Creative Designer to develop and update print creative, collaborating closely with the wider Tommy's team on a variety of projects.
• Working knowledge of production methods, processes and an awareness of the latest trends in design and video production and editing
• Interrogate briefs, thinking innovatively and creatively about audience needs to produce content that resonates with our target audiences.
• Support the fundraising teams in the development of new products and initiatives, providing creative resource at any stage of the process from inception to delivery
• Adhere to, and champion our house style and tone of voice, ensuring all content is consistent and within brand guidelines
• Optimise content based on performance analytics and feedback
• Where required, attend and support in producing content during events Platform and relationship management
• Manage image and video library section of the Digital Asset Management system
• Product owner of Canva, keeping platform working efficiently, managing team access and licenses
• Own relationships with production agencies, freelancer photographers and videographers
• Working closely with Research Communications Manager, support with location filming and content production including at research centres and case studies
• Working closely with the Stories Manager, support with stories filming and production Accessibility and Diversity principles
• Develop brand and creative templates and processes to enable wider teams to deliver their own small design requirements (when needed)
• Alongside the Creative Designer, work closely to make sure all the charity's content and creative is of high quality, consistent in style, on brand, accessible and free of errors
• Ensure all content produced has digital accessibility in mind, this includes reviewing wider teams' projects for consistency and adherence to guidelines
• Champion visual representation and diversity across designed outputs and assets
• Keep up to date with best practice in all things related to content and creative including accessibility, digital and application of AI General marketing and communications activities
• Be a brand expert on Tommy's organisation activity, identity and tone of voice and how brand guidelines translate into digital-first content
• Support broader campaign planning by offering creative insights and feedback during development
• Work as part of broader project teams, incorporating specialists in public relations, marketing and fundraising, to generate outstanding multi-purpose campaigns and content
• Ensure our supporters are communicated with sensitively and efficiently.
• Anything else which might reasonably be asked, including volunteering at events Measures:
• Creative and video production to a high standard
• Understanding of production methods, design processes and platform management
• Delivery of agreed programme of activities within specified timescale and aligned to OKRs
• Adherence to accessibility and diversity principles
• Champion our house style and tone of voice, ensuring all content is consistent and within brand guidelines.

Profile

• 2+ years of design and video editing experience, including Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator, InDesign).
• Strong typography, layout, and visual storytelling skills, with a sharp eye for detail and production accuracy.
• Proven ability to create artwork from brief to final product, across digital and print formats.
• Experience producing high-quality, innovative multimedia content tailored to audience needs and channel strategies.
• Skilled in project and time management, able to meet tight deadlines independently and collaboratively.
• Confident in managing relationships with freelancers, production agencies, and internal stakeholders.
• Familiarity with e-news platforms (e.g. Adestra), Digital Asset Management systems, and tools like Canva and SharePoint.
• Experience championing brand values and visual identity, ensuring consistency across all outputs.
• Knowledge of accessibility and diversity principles in content creation, with a commitment to inclusive representation.
• Interest in the charity sector, with a proactive approach to continuous improvement and creative innovation.

Job Offer

• Location: Hybrid - Central London office 2 days/week)
• Hours: Full time (35 hours)
• Contract type: Permanent
• Salary: 34,000 - 36,000
• Annual leave: 25 days per year + bank holidays