Digital Marketing Specialist

Digital Marketing Specialist Global FMCG - Berkshire(Hybrid)
An excellent opportunity has arisen for an experienced Digital Marketing Specialist to join a Global FMCG leader based in Slough. Our client is a leader in their industry and offers a dynamic, friendly, and motivational environment with state-of-the-art offices and flexible hybrid working.
In this pivotal role, you will develop and deliver the digital B2C strategy, utilising brand assets to enhance content across B2C and B2B platforms. You will focus on improving brand image, increasing engagement, and driving conversions in line with marketing objectives.
Key Responsibilities

• Lead the digital B2C strategy for all brands, supporting Customer Marketing in delivering impactful brand and product messaging across digital customer channels.
• Ensure B2C platforms (website, social media, e-marketing) provide a user-centric and consumer-friendly experience aligned with the consumer journey.
• Develop digital content initiatives to complement traditional marketing campaigns and boost engagement.
• Support the execution of cutting-edge digital marketing initiatives to position the business as an industry leader.
• Leverage consumer insights to craft innovative digital solutions, ensuring high levels of interaction aligned with marketing goals. Conduct regular competitor analysis of digital marketing activities to inform strategic direction.
• Establish and maintain best practices for digital content creation, distribution, and re purposing
• Enhance brand and product content across all B2C and B2B digital platforms, ensuring it is engaging, informative, and conversion-focused
• Manage the content calendar across owned digital channels (website, social media, COC, apps, Salesforce, and e-learning platforms)
• Optimise content for SEO to maximise visibility and traffic
• Deliver market-leading digital training content across internal platforms
• Collaborate with Technical Services to produce impactful technical and product content
• Maintain brand consistency across all digital content in tone, style, and quality
• Feed into internal communications for marketing activities and updates
• Serve as the main liaison with central teams and European offices regarding digital marketing strategies and initiatives
• Manage relationships with external agencies, including briefing, contracts, performance tracking, and service level measurement
• Monitor and evaluate all digital marketing activity against clearly defined KPIs.

Key Skills & Experience

• Degree in Marketing or a related discipline.
• Minimum 3 years experience in a Digital Marketing role, ideally within FMCG or B2C environments.
• Experience managing digital content and campaigns across multiple platforms.
• Strong understanding of SEO, content strategy, and consumer engagement tactics.
• Experience with agency management is highly desirable.
• Excellent project management, communication, and stakeholder engagement skills.