Digital Marketing Officer

We are seeking a Digital Marketing Officer to join our Communications team based at our Frimley Head office but predominantly working from home with one day per month office based. We are a leading charitable organisation within the nutrition and health related sector, providing advice, information and support to our members across the UK. The role would suit candidates with previous similar Digital Marketing experience now seeking a new challenge with a well established and local charity.

Our standard working week is Mon to Fri 9am to 5pm but we can also consider applicants seeking to work 30 hours per week either 4 full days or part time hours over 5 days. We have 26 days hol plus bank hols (pro rata for part time). We offer predominantly home working with a once a month team meeting on site in Frimley. This is a newly created role within a skilled and high performing Communications team to support the growth of our newsletter readership, build upon the marketing of our products and services, as well as support the further development of the website. We are at an exciting time where we have a mixture of well-established charitable activity as well as new products ready to launch. The role was previously outsourced to an agency but we now have the requirement for the Digital Marketing duties to be brought in house working alongside 2 others within the Communications team.

The focus of the Digital Marketing Officer is to support the delivery of our digital campaigns and grow our online presence, using the website and SEO to deliver impactful digital marketing activity. You ll work across channels to engage our audiences, support campaign delivery, and help us reach more people with our message.

The Digital Marketing Officer will play a crucial role in the delivery of our five newsletters, which are sector specific, growing subscriber numbers, but also analysis of engagement statistics. An interest in nutrition would be beneficial, to enable you to write engaging content for the website and blogs that are search engine optimised.
Reporting directly to the Senior Communications Manager you will be responsible for developing high quality marketing collateral.
You will also utilise and interpret data from digital marketing tools (analytics, heatmapping etc) to improve the performance of our website, monitor key email marketing metrics and use these findings to identify trends and insights and recommendations for areas to improve.

Email Marketing

• Coordination of our newsletter portfolio, using Mailchimp 5 monthly newsletters to varied tailored audiences.
• Plan and execute additional email marketing campaigns outside of regular newsletter programme.
• Create compelling and relevant content, including subject lines, copy, visuals, and calls-to-action (CTAs).
• Strong copywriting skills to create engaging email marketing content that follows brand guidelines and tone of voice.
• Experience in managing, maintaining and growing subscriber lists.
• Ensure all email campaigns comply with relevant data protection laws and email marketing regulations such as GDPR.

Website Development

• Ability to write engaging content for web pages and blog posts that is optimised for search engines
• Responsible, alongside Comms Managers, for the day-to-day management and maintenance of the website (WordPress)
• Ensure all pages are SEO friendly, including excellent UX and UI.
• Graphic Design
• Ability to design high quality marketing resources such as social media posts, posters, brochures using Canva or similar.

To be successful as our Digital Marketing Officer, you should have the below skills and experience:-

• Degree in Marketing, Communications, Digital Media, or a related discipline (or equivalent practical experience).
• Proven experience in digital marketing, content creation
• Basic knowledge of HTML, CSS, and CMS platforms (e.g. WordPress)
• Experience of supporting and implementing digital marketing and communication plans
• Excellent copywriting and editorial skills with an understanding of digital audiences.
• Some graphic design or video editing skills (e.g. Adobe Creative Suite, Canva).
• Competent Use of Microsoft 365 (Word, Excel, PowerPoint, Teams) plus Mailchimp

Professional certifications such as Google Ads, Google Analytics and having Completed a Level 4 or 6 Digital Marketing Apprenticeship or diploma from CIM, IDM, or similar would be desirable but not essential. Also desirable would be any experience working in a charity or healthcare setting along with use of a CRM system.

In return we can offer a very flexible WFH policy, generous holiday allowance, 9 5 working days or part time (30 hrs per week) hours if desired and the chance to join a professional and friendly charitable team working for a well established organisation locally.

Please submit your CV asap for immediate consideration.