Marketing Executive

Our client is looking for a Marketing Executive to take responsibility for implementing and supporting marketing activities as outlined in the company s annual marketing plan, in alignment with the strategy set by the marketing management team.

As a Marketing Executive, you will provide general marketing support for our German business, delivering a variety of activities aimed at customer acquisition, retention, and re-engagement across both offline and online channels. Fluency in German is essential.

Key Responsibilities:

• Maintain and update our websites to ensure product and marketing content is current, accurate, regularly refreshed and optimised for search.
• Manage and implement our web content plan, ensuring the timely creation and upload of product and marketing content, including promotional landing pages, FAQs, advice articles, blog posts and product descriptions.
• Assist in regular housekeeping tasks to keep web content refreshed and up to date.
• Support our PPC specialist in the ongoing optimisation of paid search activities and SEO rankings. This includes implementing content improvement recommendations, identifying high-performing keywords for campaigns and monitoring competitor activity and content.
• Manage social media accounts by creating and publishing content and campaigns to increase followers and engagement.
• Research new ideas and competitor activity to continuously enhance our marketing strategies.
• Develop digital assets to support campaigns and for use on the website, in email marketing and across social media platforms.
• Ensure all content aligns with brand guidelines and maintains a consistent look, feel and tone of voice.
• Plan, create and execute email campaigns, including content and digital assets.
• Oversee automated email programmes, ensuring smooth operation and producing monthly/quarterly reports. Work with the team to identify and implement improvements.
• Provide marketing support for specific campaigns and sales initiatives to drive traffic, enquiries, leads and customer conversions.
• Collaborate closely with the Sales team to ensure sales follow-up, outbound activities, and other initiatives receive the necessary marketing input and support.
• Plan, execute, and report on marketing and sales activities for our online-only brand, focusing on increasing traffic, conversions and customer acquisition.
• Manage Amazon listings, content, and paid advertising to drive sales and maximise revenue.

Experience and Skills Requirements

• Strong organisational abilities, demonstrating effective time and workload management.
• Ability to prioritise tasks and work efficiently under tight deadlines.
• Exceptional attention to detail.
• Clear, concise, and professional verbal and written communication skills.
• Good understanding of marketing channels and processes.
• Analytical mindset with confidence in working with data.
• Approachable, adaptable, flexible, and responsive.
• A proactive, can-do attitude with the ability to work both independently and collaboratively to meet deadlines.
• A genuine interest in and passion for marketing.
• Creative, enthusiastic, and eager to learn and develop.
• A minimum of 18 months experience in marketing, preferably within a B2B environment.
• Ideally, experience with Google Ads and Analytics.
• Strong knowledge of campaign KPIs and an understanding of customer acquisition and data metrics.

If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.