SEO Account Director, Luxury

Croud is a digital marketing agency with a unique business model , recently named Sunday Times Best Place to Work 2023 .

In 2021, Croud acquired VERB Brands, a luxury performance marketing agency.

VERB Brands specialises in full-service performance marketing solutions and partners with globally renowned luxury and premium brands such as Flannels, Calzedonia, Aston Martin, The Ritz, Maybourne Hotel Group and many more.

We're now looking for a passionate and driven individual with a keen eye for luxury to join our SEO team as Account Director at an exciting time of growth for the agency.

The overall purpose of this role is to support the Organic Strategy Director and team of Senior Account Managers, Managers, and Executives in implementing best-in-class organic strategies for key clients within the premium & luxury sector.

Our clients range from premium challenger brands looking for growth within markets, to long-standing heritage brands who are looking to evolve their digital approaches. The successful candidate will recognise and aid both strategies, and be able to tailor recommendations to individual business needs.

You will be responsible for the build and effective implementation of client roadmaps and development plans in order to achieve your client's annual business objectives and targets, as well as contributing to new business pitches and our innovation processes to ensure we always remain cutting edge in our craft.

This role requires an analytical mindset coupled with a creative flair, willingness to take a risk, challenge, and push through change to achieve the best for our clients. Along with a proactive, can-do attitude to everything, you will also champion personal development & growth within the team.

You will have excellent knowledge of all component parts of SEO and work with our specialist teams in these areas to lead on delivering a unified Organic Search strategy for luxury brands.

Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.

• Build strategic relationships with key client stakeholders, acting as a trusted advisor to formulate results-driven SEO strategies on your account
• Develop and execute of client strategies to increase profit while providing great customer service to clients
• Work together with wider teams to devise and deliver Account Development Plans (ADPs) for owned clients to sustain and grow client performance
• Work with the Org. Strategy Director and Snr. Account Managers to input into overall direction of department and pioneer this across the team
• Develop, mentor and train team members, both remotely and in person
• Ensure client accounts are following SEO best practice, ensuring that hygiene factors are monitored and managed accordingly
• Play an active role in defining SEO best practice and scalable processes that challenge luxury
• Stay up to date with new market tools and opportunities which would support client strategy our product offering, and share to the wider team (not limited to SEO)
• Surprise and delight clients through innovation, knowledge share & insight; highlighting successes on a weekly basis (monthly for smaller clients)
• Provide reporting and measurement of the effectiveness of campaigns, ensure client reports are delivered on time and accurately
• Provide direction and guidance to the SEO Executives and Managers to deliver excellence in required communication and client service standards for each client as well as generally
• Direct line manage a team of SEO Executives and Managers, managing monthly 1:1s and Quarterly Performance Reviews (QPRs), mentor new team members to become operational in their roles quickly and efficiently
• Advocate knowledge share, drive delivery of cross channel processes and sharing of tools. Lead by example and drive the team to share knowledge cross team and cross channel to support in identifying cross-channel upsells and knowledge growth
• Contribute to the new business process and pitches with support from wider & SEO teams
• Identify areas of development within existing business to upsell digital services where relevant across your client portfolio
• Drive overall performance within the team to achieve margin and incremental revenue month on month
• Proactively identify workflow efficiencies to counter ineffective process within the team - new ways of working, continuous process improvement
• Contribute to and supporting marketing activities including whitepapers, blog posts and industry insights specifically across SEO & luxury

• Degree level education or relevant equivalent experience
• In-depth demonstrable experience in Digital Marketing - experience within luxury is preferable, passion and interest is essential
• In-depth demonstrable experience in SEO advertising
• Excellent communication, organisation, and presentation skills
• A mathematical and analytical mind
• Exceptional client service skills
• Highly organised and an ability to multi-task
• Impeccable attention to detail
• Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
• Proven track record of working to deadlines
• Proven time management skills
• The ability to autonomously identify opportunities, generate ideas and formulate strategies
• Leadership skills: managing direct reports, a motivator
• Demonstrable line management experience, mentoring & training
• Proven experience in client expectation management roles and situations, able to manage and direct client expectations
• Clear passion for digital marketing, SEO and luxury to help drive our team forward

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

• 25 days holiday a year with the option to purchase more
• Hybrid working model
• Annual performance bonus
• Recruitment referrals bonus
• Health & wellbeing contributions
• Cycle to Work scheme
• Free fruit, breakfast cereals and tea & coffee
• Regular socials and events planned
• Peer to peer recognition scheme 'bonusly'
• Enhanced maternity and paternity package
• Pension
• Employee Assistance Programme
• Access to Croud Campus (our bespoke learning and development platform)
• Life and income protection
• Medical cash plan
• Day to make a difference

Standard hours are from 9.00am to 5.30pm, there's flexibility if agreed in advance with your linemanagers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.