Social Media Officer

Social Media Officer

Region: London

12 Month Fixed Term Contract / Secondment Opportunity

Hackney's multi award winning Markets, Shop Fronts and Street Trading Service manage and operate all the Markets and street trading activity in the Borough.

As a leading operator in our field, Hackney's Markets Service delivers a best in class service providing innovative ways to develop and operate markets and street trading activities in the borough. This is an exciting time to join the markets and street trading team following continuous growth for the past three years and recognised nationally as a beacon borough who is leading the way for other local authorities in delivering successful markets and street trading operations. We are expanding and growing our portfolio and playing our part in increasing local employment and driving our local economy.

We are looking for an enthusiastic, creative and skilled Social / Digital Media Officer to join our service. This is a fantastic position for someone who wants to make a real difference in the community and support our small and micro businesses thrive and prosper.

You will need to possess bundles of energy, full of initiative and flair whilst also being an expert organiser and an understanding on how to influence and positively engage people both live in person and remotely.

You will be responsible for producing impressive visually engaging content across all our social and digital media platforms, reviewing feedback and follower statistics to discover fresh and innovative ways to deliver a best in class brand management service and deliver the recommendations set out in the Markets, Shop Fronts and Street Trading Strategy 2024/2029.

You will be responsible for:

Producing scheduled and live material for our current social media platforms, as well as exploring new avenues and methods to establish connections with viewers.

Staying up-to-date with the latest social media trends and digital technologies

Developing monthly reports on emerging social media trends that will be submitted to the management and executive teams

Developing social media strategies with the aim of increasing brand awareness and customer engagement and growing both online followers and driving physical footfall into commercial sites.

Analysing the long-term needs of the company's social media strategy and offering quarterly reports to the management and executive teams, outlining any necessary changes to the overall digital marketing plan

Creating captivating content for an organisation's social media sites, which may include writing blogs, articles, posts and multimedia content

Monitoring and responding to customer feedback, comments and social media posts

Developing and overseeing competitions and campaigns to draw attention to our commercial brands and trading sites.

Setting measurable goals for campaigns, measuring and showing the Return on Investment (ROI)

Creation of the bi monthly newsletter to communicate updates with our traders, other Council services and ward members.

The role is a full time position which includes weekend work as mandatory to capture live feeds and communication in all our markets.

You must have experience of managing multiple social media accounts and able to create digital content to promote the small businesses across all our Markets and Street trading sites. You should be able to use your own initiative and love putting your organisational and creative skills to good use. You will need to be articulate, with sound written and verbal communications. Above all, you need a 'can do' attitude and a desire to deliver exceptional customer service.

There is no better place to work in London than Hackney; we have great pride in our borough, our communities, and our services. Hackney is one of London's most vibrant and diverse boroughs. It's one of the most sought after areas to live in London with good schools, parks and local amenities, as well as great transport links and vibrant and diverse communities.

If you want to work in a place where you can represent our values so we achieve the best for our residents, please click on the apply button below.

The recruitment process is anonymous. Therefore, we do not accept supporting statements or CVs.

When applying, there will be a number of questions relating to the post on the application form. It is essential that you complete the application questions, responding to each using examples of your skills, knowledge and experience.

We will not accept applications where Artificial Intelligence (AI) has been used to assist with completing the competency questions or any part of the application form.

This application process replaces a supporting statement.

We are also working towards our vision, which is to be a place for everyone; where residents and staff can be proud; a place that celebrates diversity and where everyone can feel valued, included and involved. In order to achieve this, we look for people who are: Proud; Ambitious; Pioneering; Open; Proactive; Inclusive.

Hackney Council works to eradicate discrimination on the basis of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.We also recognise that people can be disadvantaged by their social and economic circumstances, so we will also work to eliminate discrimination and disadvantage caused by social class. We also welcome those interested in flexible working. We particularly welcome applications from disabled people, as this group is currently under represented in our workforce.

The Council has a dedicated employment support service (Hackney Works), which offers Hackney residents guidance in relation to applying for jobs. If you are thinking about applying for a job, please contact the Hackney Works team to find out what support is available.

Closing date for applications: 11 February 2024 (22:59)

Interview date: TBC