PPC Executive

  • Tagged Resources
  • Manchester, Lancashire
  • Dec 19, 2022
Full time Executive

Job Description

The Company:

Our client an established online homewares retailer is seeking a PPC Executive to join their growing company. As a senior PPC executive you will focus on Paid Search accounts with approximately £2M+ (and increasing!) yearly budget. You will help increase and improve online visibility and will be delivering performance to achieve set targets across UK and US markets.

Working in a rapidly growing, and extremely dynamic marketing team, you will be responsible for day-to-day PPC campaign management across multiple markets. This is a unique opportunity to play a key role in an exciting, fast-growing business.

The Role:

  • Budget planning, monitoring and day to day management of PPC accounts through keywords, negatives & ads optimisation, A/B testing & data analysis.
  • Managing the current bid management platform and exploring (as we scale) additional bidding rules & processes.
  • Maintain and develop shopping campaigns through product performance optimisation, shopping feed optimisation and website data quality checks.
  • Weekly reporting on the key metrics of revenue, CPC, CPO and ROAS, ROI.
  • Measuring and analysing campaign performance & using web analytics to identify areas of improvement.
  • Forward plan campaigns and content opportunities with these teams to ensure traffic and sales targets are met.
  • Keep up to date with PPC & Paid social trends.
  • Work closely with Ecommerce, Creative & Content team as well as the wider business functions including product & merchandising to create strong assets tailored for placements.
  • Manage relationship with Google and Bing, including meeting and calls.

Skills Required:

  • MUST have a minimum of 2 - 3 years' experience managing paid advertising campaigns (Facebook/AdWords/PPC).
  • It is essential you have a thorough understanding of Google Ads, Facebook Ads, Google Analytics and Google Merchant centre
  • Be qualified to degree or equivalent - ideally within marketing qualification
  • Be analytical and good with numbers.
  • Manage multiple updates, projects and challenges to meet deadlines.
  • Able to multitask and prioritise busy workload.
  • Strong attention to detail.
  • Communicate effectively

Benefits

  • Huge opportunities for progression
  • High growth business
  • 20 days annual leave + bank holidays
  • Social events, seasonal events in the office
  • 20% staff discount
  • Free onsite parking

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Please be aware the duties listed above are an interpretation of the role and do not form any part of your employment contract. Please ask the interviewer any questions about the role that you wish to clarify.

Tagged Resources Limited acts as an employment agency. We have 25 years of Recruitment and Industry experience, working with Retail and Supply Chain markets and have various positions available. If this vacancy does not suit your experience and you are looking for a suitable role, please look at our website or follow us on social networking sites. All are updated daily.