Mx Director

Agency :

Havas Media Group

Job Description Summary :

The Media Development Director is responsible for developing and deploying best practices for media experiences. S/He implements a standard way of developing a media plan and standard format for media plans within the Havas Media Group.

The role sits between Strategy and Activation and is the point where Strategy is translated into Media Experiences for clients.

Job Description :

The role we play - our manifesto

Havas exists to deliver our clients with brilliant media, content and data solutions. We're constantly looking for creative ways to reach the people that matter to our clients' businesses.

Our restless nature means that we challenge what has been done before; question what is being asked of us; and innovate at every opportunity. We uncover evidence to support our thinking and prove our success. We believe in sometimes taking a healthy amount of risks, knowing that we are supported no matter what the outcome.

In the Village, our colleagues are our family; we are only as good as the people with whom we collaborate, and we treat them with the respect they deserve. We believe our people and the way we behave makes us a great partner for our clients, our partners and our colleagues.

Myself as a member of the Havas family:

• I bring my whole self to work and engage with everyone around me
• I am positive and fun to be around
• My hand is always up to help and support others

My relationships with my colleagues, clients and media partners:

• I am respectful of everyone and always do what I say on time
• I give constant feedback and receive it willingly
• I genuinely believe that I am only as good as the people I collaborate with

My work; I get things done brilliantly and never stop learning:

• I am curious - about my clients, my industry, my colleagues and my areas of expertise
• I always look for new ways
• I am an expert and always have a point of view

Mx Director

Mx roles are core to taking us back to the craft of media. Focussing on client problems and media solutions and strategies; reducing emphasis on administration you are the Guardians of working through the Mx System and the subsequent delivery to clients.

All rounders who can have well informed client conversations; channel neutrality and brand, performance, content skillsets geared towards the needs of the clients. A focus on the discipline of media experiences with accountability into the Chief Planning Director and Managing Partner and/or Client Partner.

The Mx Director is a pivotal role in the Big 6 making sure that each of your clients has the optimal Mx in place. The role sits between strategy and activation in the Mx System and is the point where the strategy is translated into a Media Experience (Mx) for clients.

Behaviours

This person should be curious about the worlds of business, marketing, comms and media. They should be constantly pushing for the highest standard of Mx thinking and delivery for clients. They must be equally passionate about the value that a Mx can bring to a client's business and are training their teams and individual DR's in best practice Mx. Their general channel knowledge is always on point.

Specific Roles and Responsibilities

Identification of overall strategic requirements based on client and brief. Creation of optimal Mx, defined as: Mx = Connection x Context x Content

This should be achieved through:

• Identification and definition of target audience(s) built out from Converged in conjunction with other tools e.g. TGI
• Budget allocation across channels based on audience and objective e.g. Spectrum
• Budget allocation worked through with specialist knowledge on econometrics and attribution
• Recommendation on optimum context based on client, brief and strategy
• Recommendation on optimum content based on client, brief and strategy
• Delivery of overall schematic and articulation of how channels work together
• Input to development of measurement framework including KPIs and methodology in conjunction with specialists

Once the Mx has been created, you will then be responsible for creation and presentation of the story that sells this into the client. From here you will then need to:

• Create the brief (inc. supporting material) and work out how best to share with relevant internal specialist teams
• Work with Mx Partner to act as quality control on detailed plan recommendations to ensure that they deliver against Mx and overall strategy
• Support specialist teams with insights and recommendations for in-flight optimisation
• Provide insightful post campaign evaluations

In addition to this you will be expected to:

• Be highly visible to clients regarding Mx discussions
• Management and development of Mx direct reports
• Work closely with data and strategy communities to ensure that we continue to evolve the Mx that we deliver to clients
• Work collaboratively with the client leadership team to drive overall strategic relationship with client
• Build relationships with creative / content stakeholders to ensure that content is optimised to the Mx recommendation
• Build relationships with key media owners to help evolve Mx recommendations and stay on top of industry developments
• Lead by example, as a senior member of the agency your behaviour sets the tone for the rest of your team
• Contribute to new business efforts
• Make sure that our best work is entered into industry awards
• Keep on top of the latest thinking on how media works e.g. Byron Sharp, Binet & Field

Skills :

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.

Due to high volume of applications, only eligible or matching candidates will be contacted by us.